Shad Bruce

Shad Bruce shadb@ddandf.com

Big Kahuna, aka Principal

As the boss man at DD&F, Shad has more than 18 years of experience in industrial design, environmental graphics and fabrication. He graduated from ASU with a degree in Industrial Design and has captured several design awards in college and throughout his professional career. When he is not busy taking projects from paper to real life, he might be found at a D-backs game with his wife, Sandy and their kids or enjoying anything having to do with classic cars and off-road toys.

Sandy Bruce

Sandy Bruce sandyb@ddandf.com

Team Mom, aka Principal & Director of Marketing

In the early days she was Shad’s first installer, but these days Sandy is best known as the office mom, which means she is the ultimate multi-tasker. She leads office administration, accounting and marketing for the studio. Having graduated from ASU’s College of Business in Marketing, prior to DD&F she gained 13 years of experience in sales and marketing with Bank of America and SAFECO Insurance. When she actually finds the time to tear herself away from the studio, she loves to travel with the family.

Scott Moles

Scott Moles scottm@ddandf.com

Chaos Controller, aka Studio Manager

With 14 years of industry experience, much of it in themed environments, Scott’s know-how and down-to-earth personality, make him a valuable part of our management team. Prior to joining DD&F, Scott had the opportunity to work on themed projects at Disneyland. One night he found himself working alone. No one was there, but all the rides were still on and running. A vividly eerie feeling. Ok, too much information.

Jeremiah Scheffer

Jeremiah Scheffer jeremiahs@ddandf.com

Purveyor of Hooliganism, aka Design Project Manager

An ASU alum, Jeremiah graduated with a BS in Industrial Design with a minor in Business.  Having worked in Environmental Graphic Design for the past 7 years, his project experience ranges from designing universal healthcare symbols to signage and identities for retail centers and office complexes. In his off time he enjoys taking road trips, photography and architecture.

Mike Masoero

Michael Masoero michaelm@ddandf.com

The Get-’er-done Guy, aka Design Project Manager

Recipient of a variety of design-related awards, he attended University of the Arts in Philadelphia, PA on scholarship, where he earned his BS degree in Industrial Design. Mike thrives on the variety and inherent challenges in DD&F work. When off the clock, he can be found at local music shows… everything ranging from roots music, to punk or underground hip-hop. Recently he’s also taken up photography and enjoys scoping out the work of local and international artists.

Tom Schubert

Tom Schubert toms@ddandf.com

Shop Pirate, aka Master Fabricator

This is a guy that loves to work with his hands. With more than five years of experience in relevant industries, including construction, fabrication and signage, Tom is highly skilled and a natural innovator. Possessing an outstanding sense of humor, he is typically up for any challenge and infuses his work with personality. He’s also proved himself to be DD&F’s fastest man on four wheels (next to Shad) during team excursions to client Bob Bondurant’s School of High Performance Driving.

FACT SHEET

OVERVIEW: Founded in 1998 by Shad Bruce, Detail Design and Fabrication, Inc. ( DD&F ) is a full-service design and fabrication studio specializing in innovative signage and environments. From its Phoenix, Arizona headquarters, DD&F serves a variety of clientele, from independently-owned businesses and franchises to fortune 500 corporations. DD&F is the official sign and graphic partner of the Arizona Diamondbacks Major League Baseball team.

CAPABILITIES: With a staff of talented designers and state-of-the-art design programs, print and fabrication equipment, DD&F utilizes a wide variety of tools, techniques and materials (metal, wood, foam, plastic, di-bond, print, etc.) to deliver highly customized projects. Specialties include highly customized signage, interactive exhibits, kiosks, trade show booths, and all aspects of sponsorship, retail, themed and corporate environments, such as retail centers, sales offices and sports facilities.

SERVICES:

 Site surveys and strategic placement recommendations
 Full service conceptual renderings using state-of-art software
 Precision fabrication utilizing computer-aided design (CAD) technology
 Value engineering to complete projects within budget parameters
 Printing and installation of large format graphics and signage
 Hand-finishing and sculpting

PROJECTS:
PAST AND PRESENT
Arizona Diamondbacks – Rebranding of Chase Field, creation of The Sandlot interactive playground (miniature Chase Field), ongoing sponsorship signage updates, Miller beer bottle
Bondurant School of High Performance Driving – Branding new fleet of GM vehicles
Baer Brakes – Product packaging and trade show exhibit
Phoenix International Raceway – Speed Cantina, Bud Roll Bar, Revamp of all signage, kiosks and sponsorship
areas for the entire facility (concept, production and phased installation)
Phoenix Children’s Museum – Interactive, transportation-themed exhibit for visitors
Muhammad Ali Parkinson Center – Custom entrance, interior, donor recognition areas
Cutters - Point of purchase displays

LOCATION:
4635 South 33rd Street
Phoenix, Arizona 85040

URL: www.ddandf.com

URL: www.ddandfblog.com

OWNER:
Shad Bruce – shadb@ddandf.com or 602-243-7706

MEDIA CONTACT: Kelly Wood – kelly@kwprgroup.com or 480-239-0109

detail design and fabrication | ddandf | dd&f | creators of cool stuff
# # #

Company Background

Founded in 1998 by Shad Bruce, Detail Design and Fabrication (DD&F) is a full-service design
and fabrication studio specializing in innovative signage and environments and a wide variety of
three-dimensional branded solutions.

Unlike most print, fabrication or graphic design studios, DD&F possesses the industrial design
and engineering expertise, equipment, and manpower required to tackle custom three-
dimensional projects of any size.  Specialties include highly customized signage, interactive
exhibits, kiosks, trade show booths, and all aspects of 3D components for interior or exterior
environments, such as retail centers, sales offices and sports facilities.

Wide-ranging, full-service capability combined with incredible attention to detail, has earned
DD&F a roster of highly recognizable clientele including Qwest, Westcor, Pulte Homes,
Bondurant School of High Performance Driving and Phoenix International Raceway.  Notably,
DD&F is also the official sign and graphic partner of the Arizona Diamondbacks Major League
Baseball Team.  As such, in 2007 DD&F was charged with rebranding the entire Chase Field
stadium environment to reflect the newly introduced logo, color scheme and advertising
campaign.

Like the Diamondbacks, 2008 marks the tenth anniversary of DD&F.  The studio has notable
projects currently on the horizon, such as the makeover of local little league fields sponsored by
the Diamondbacks, the completion of an interactive playground environment located on the third
level of Chase Field, and full execution (design through installation) of an interactive,
transportation-themed exhibit at the Phoenix Children’s Museum.

From its Phoenix, Arizona headquarters, DD&F serves a variety of clientele, from independently-
owned businesses and franchises to fortune 500 corporations.

detail design and fabrication, inc | ddandf | dd&f | creators of cool stuff

# # #

Shad Bruce, Principal and Creative Director @ DD&F

Biography

Shad Bruce
Principal and Creative Director

Seeing the need for a full-service design and fabrication studio to supplement the services offered
by Valley marketing and advertising agencies, Shad Bruce established Detail Design and
Fabrication (DD&F) in 1998.

Over the past decade Bruce has outfitted his business with state-of-the-art tools and technology,
including computer-aided design to ensure precision fabrication. He has expanded DD&F’s
service offerings and created a remarkable portfolio of work. The studio specializes in innovative
signage solutions, three-dimensional marketing exhibits, and interactive environments.

Now, with more than 18 years of experience in industrial design and environmental graphics,
fabrication and implementation, Bruce can boast a successful 10-year-old firm with an impressive
roster of clientele including local businesses, non-profit organizations and highly recognizable
fortune 500 companies. In fact, DD&F is currently the official sign and graphic partner of the
Arizona Diamondbacks Major League Baseball team.

Prior to launching DD&F, he served as a senior designer and project manager in both agency and
corporate settings. In college, after studying mechanical engineering for four years, Bruce
decided to switch direction, and subsequently earned his bachelor’s of science degree in
Industrial Design from Arizona State University.

Currently residing in Gilbert, Arizona with his wife, Sandy and their two children, Bruce shares his
enjoyment of classic cars, off-road toys and skiing with his family. A little known fact is that Bruce
once considered leaving college to train and try out for freestyle mogul skiing for the 1992
Olympics. Now he happily and contentedly passes this passion on to his children and relishes
the challenges inherent in the diversity of the highly-customized work he tackles daily.

His favorite DD&F challenge thus far has been Futures Field, a miniature rendition of the Arizona
Diamondbacks’ baseball field installed as a children’s play area on the third level of Chase Field.

detail design and fabrication, inc | ddandf | dd&f | creators of cool stuff

Futures Field, created by Detail Design and Fabrication, Inc.

Detail Design and Fabrication, Inc. (DD&F) is a creative studio in Phoenix, Arizona specializing in custom design, fabrication, and installation of innovative signage and branded environments. Partnering with sport venues, museums, builders, architects, retailers, creative agencies and corporations looking to stand out in their competitive industry. DD&F’s specialty is creating custom signs, exhibits, kiosks, trade show booths, point of purchase, displays,  large format printing, branded environments, retail environments, corporate environments and sponsorship environments.

Building better brands, one project at a time!  We invite you to take a tour of our latest innovations.