UPTOWN is a new branded environment that was created to further enhance the D-Backs fan experience. The Diamondbacks named UPTOWN as the new fan zone, located behind the All-Star in right field where fans can cheer for Justin Upton and the D-backs.

The project started as a logo idea and evolved through brainstorming sessions. Renderings were produced by DD&F and upon design approval the project was submitted for engineering. Once approval was complete, the in-house fabrication and production began and the branded environment was built in one and a half weeks and installed by the DD&F team just days before opening day.

UPTOWN consists of two large overhead signs; one on the concourse, and one over the right field seats. Each sign measures at approximately six feet high and 35 feet wide, and weighs almost 860 lbs.

DD&F also designed the D-Backs 10-foot custom column surrounds to cover the existing square and rectangular concrete support columns. DD&F used steel to fabricate the external framework and then used a full color digital print with a protective laminate mounted to a lexan panel to create the graphics. These were mounted to the inside of the painted steel frame. DD&F also added branded imaging on railing, steps and throughout this concourse area, making this area really pop with color.

Other projects that DD&F have designed and fabricated at Chase Field include The Sandlot, the 35-foot high Miller beer bottle, the Diamond Club, full wall murals throughout each concourse and the huge 2007 Diamondback image transformation.

Spend your Friday and Saturday nights in UPTOWN! Visit here for tickets!