On 10th Anniversary Local Firm Celebrates Winning Relationship with D-backs

Tempe, Ariz. (April 7, 2008) – Shad Bruce launched Detail Design & Fabrication (DD&F) ten years ago to meet the specialty graphics and fabrication needs of architects, retailers and developers. Specializing in innovative signage and custom environments, the firm’s portfolio includes a wide variety of Valley organizations, such as Phoenix International Raceway, Westcor, Bondurant School of High Performance Driving, Pulte Homes, Baer Brakes, Tempe Autoplex, and the Arizona Diamondbacks.

One of the firm’s most exciting benchmarks came in 2007 when DD&F was named official sign and graphics partner for the Arizona Diamondbacks (also celebrating their 10th anniversary this spring). That same year, when the team switched their colors and logo, DD&F stepped up to the plate to makeover the massive Chase Field ballpark.

“We pride ourselves in really being a ‘soup to nuts’ creative partner and can therefore make the most out of any space we are assigned to enhance – indoor or outdoor, big or small,” said Bruce. With a staff of clever and capable designers, large format printing capabilities and state-of-the-art fabrication equipment all under one roof, the firm is capable of tackling all aspects of highly-customized projects, such as those demanded by a large-scale rebranding assignment at Chase Field.

Not only did the firm produce and install countless new sign and graphics components for the team and sponsors, but they also helped to mastermind and install an entirely new kid-friendly interactive play area to open this month on the third level concourse. Overlooking left field, The Sandlot, which is sponsored by St. Joseph’s Hospital and Medical Center, will include a play ground, toddler play area, and Future’s Field which is essentially a miniature version of Chase Field where kids can knock one out of the park.

“From the beginning DD&F has been comprised of passionate individuals doing what they love to do: innovate and create – fusing the newest technologies in computer-aided design and the oldest technology known to man, his own two hands,” said Bruce.

Other high profile projects include the design, fabrication and installation of a new sign program for Phoenix International Raceway, to enhance ease of traffic flow for the tens of thousands of fans that flock to the venue on race days. The project also succeeded in giving the 44-year-old venue a more current-day look and resulted in creative new sponsorship opportunities for corporations and local business desiring visibility in and around the venue.

While the firm can tackle these large-scale projects, their ingenuity has also made them Westcor’s “go to” resource for smaller, more strategic solutions at their local malls. When the company needed the customer service areas at their malls in Chandler and Paradise Valley revamped, DD&F devised a plan to help them optimize these spaces while adding visibility and increasing the presence of mall security.

About Detail Design and Fabrication, Inc. ( DD&F )
DD&F specialties include innovative signage, interactive exhibits, kiosks, trade show booths, and all aspects of 3D components for interior or exterior environments, such as retail centers, sales offices and sports facilities. Some of their clients include the Arizona Diamondbacks, Pulte Homes, Westcor, and Children’s Museum of Phoenix. For more information, please visit their newly renovated website at www.ddandf.com.

detail design and fabrication, inc. | ddandf | dd&f | creators of cool stuff

Media contact:
Kelly Wood
KWPR Group
480-239-0109
kelly@kwprgroup.com
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