The “Lennar mini house” will be used for their sponsorship with the Arizona Cardinals.  This mini, mobile marketing tool has windows that open, providing an interactive football toss for fans and promotions.

The mini house was constructed from wood and metal.   Once the structure was complete, it was painted and vinyl graphics were applied.  It is 7-foot wide by 10-foot long by 8-foot tall and is mounted to a custom trailer.  The mobility of the house enables Lennar to move back and forth to various events throughout Arizona.  The fold-down side panels allow Lennar to display their marketing information.  A trailer was custom modified to accommodate easy transportation for various promotional events.

DD&F also designed the Lennar mini house to resemble a real house, complete with a white picket fence and a front door.  There are also four removable flag poles that are customized with both Lennar and Cardinals logos.

Go Lennar and the Arizona Cardinals!

TAKE IT TO THE HOUSE.

UPTOWN is a new branded environment that was created to further enhance the D-Backs fan experience. The Diamondbacks named UPTOWN as the new fan zone, located behind the All-Star in right field where fans can cheer for Justin Upton and the D-backs.

The project started as a logo idea and evolved through brainstorming sessions. Renderings were produced by DD&F and upon design approval the project was submitted for engineering. Once approval was complete, the in-house fabrication and production began and the branded environment was built in one and a half weeks and installed by the DD&F team just days before opening day.

UPTOWN consists of two large overhead signs; one on the concourse, and one over the right field seats. Each sign measures at approximately six feet high and 35 feet wide, and weighs almost 860 lbs.

DD&F also designed the D-Backs 10-foot custom column surrounds to cover the existing square and rectangular concrete support columns. DD&F used steel to fabricate the external framework and then used a full color digital print with a protective laminate mounted to a lexan panel to create the graphics. These were mounted to the inside of the painted steel frame. DD&F also added branded imaging on railing, steps and throughout this concourse area, making this area really pop with color.

Other projects that DD&F have designed and fabricated at Chase Field include The Sandlot, the 35-foot high Miller beer bottle, the Diamond Club, full wall murals throughout each concourse and the huge 2007 Diamondback image transformation.

Spend your Friday and Saturday nights in UPTOWN! Visit here for tickets!

Detail Design and Fabrication Completes Muhammad Ali Parkinson Center
Barrow’s Neurological Institute celebrated the grand opening of MAPC on December 3

PHOENIX (December 08, 2009) – Detail Design and Fabrication (DD&F) located in Phoenix, just recently completed interior imaging and donor signage for the Muhammad Ali Parkinson Center (MAPC) project at Barrow Neurological Institute.  DD&F teamed with architects, Trinity Healthgroup, to transform the brand-new 9,100 square foot space in the Muhammad and Lonnie Ali Pavilion at the Barrow Neurological Institute.   This brand-new space will allow MAPC to expand their services to patients providing them with the quality care they need.

The growth and success of the Center over the past year is due in part to the Celebrity Fight Night Foundation.  DD&F’s created a special donor wall in honor of the Celebrity Fight Night Foundation, which is recognized as one of the nation’s elite charity events.

DD&F also created an incredible entry element for the center that showcases a timeline of Muhammad Ali’s career and life.  The 90-foot curved wall has nine photos and images that are placed in a timeline format though out the wall.  They were also in charge of the Lynn Diamond Balance Center wall area, the Grossman wall, and two custom 3-D torches that are 7 feet tall.

The interior imaging throughout the MAPC was created with glass panels with metal, vinyl letters, and lumicor panels. The amazing photos used for the interior imaging were taken by Howard Bingham, Dennis Skully and Richard Corman.

“It was such a privilege to be involved with such a professional team for the Muhammad Ali Parkinson Center,” stated DD&F owner Shad Bruce.  We are very pleased with the final product.”

As a National Parkinson Foundation Center of Excellence, the Muhammad Ali Parkinson Center (MAPC) at Barrow Neurological Institute provides diagnostic and treatment services, research, and education for those whose lives have been touched by Parkinson’s disease.  In addition to clinical services, the Center also conducts extensive research in new medical and surgical treatments for Parkinson’s disease and related disorders.

The grand opening for the New Muhammad Ali Parkinson Center took place on December 3, to celebrate the future of healthcare for individuals with Parkinson’s disease and other movement disorders.  For more information on the MAPC please visit www.maprc.com

About DD&F
DD&F specialties include innovative signage, interactive exhibits, kiosks, trade show booths, and all aspects of 3D components for interior or exterior environments, such as retail centers, sales offices and sports facilities.  Some of their clients include the Arizona Diamondbacks, Phoenix International Raceway, Arizona Cardinals, Pulte Homes, Westcor, and Children’s Museum of Phoenix.  For more information, please visit their website at www.ddandf.com.

Media Contact:

Morgan Vanderwall

KWPR Group

(574)370-8163

morgan@kwprgroup.com

12 News Arizona, Former Champ Opens Parkinson\’s Center

DD&F’s Creativity Continues to Spark Fan Interest at the Track

DD&F began the sponsorship environment installation at the beginning of November, and after two weeks, it is now complete in time for fans to enjoy during the Checker O’Reilly Auto Parts 500 race weekend at PIR November 13-15.

From concept to creation, DD&F has handled all elements of this project; including some initial value engineering to stay within the client’s budget. DD&F began with design renderings, and from there produced CAD drawings for production, delivery and installation. Mild steel, aluminum and 3M digital graphics (printed in house) were just a few of the materials used for the project.

The track itself measures in at 1/16 of a mile, and is located on PIR’s Midway, just inside Gate 4. At 20 feet wide, the structure features a 10 foot flagman tower which is able to support two people. The design will include a 24 foot wide overhead entry, and the starter stand with catch fence and sponsorship signage. The layout includes a pit and garage area, as well as grandstand seating where each driver’s “fans” can gather and show support.

“We are so excited to be part of these unique fan experiences time after time out at PIR, and making environments come to life.” said Shad Bruce, owner of DD&F. “Our team really focused on making the mini replica track similar to PIR, while tying in colors and design elements to complement the look and feel of Richard Petty’s Driving Experience. The track just adds to the awesome atmosphere out at PIR, combining racing and fun for fans.”

The venue will allow first-hand entertainment for fans 16 and older at just $20 a session. The racing experience will provide fans with a unique opportunity to test their racing skills against five other competitors in 9hp high-performance karts, which have been provided by the Richard Petty Driving Experience. Drivers will receive detailed instructions prior to racing, and are required to put on fire suits, and helmets.

A grand opening for Richard Petty Raceway is scheduled for 2 p.m. on Friday, November 13. Petty – NASCAR’s all-time wins leader and Raceway namesake – is scheduled to appear, along with Reed Sorenson, the current driver of the No. 43 Richard Petty Motorsports Dodge.

DD&F has collaborated with PIR throughout the past five years to update fundamental graphics, signage, and created other unique environments around the track. This April, DD&F designed the Budweiser ROLL-BAR a themed sponsorship and entertainment environment located on the site of the former “Raceway Club.” DD&F has also designed the SPEED Cantina, a one-of-a-kind sports bar and grill located just outside Turn 2. About DD&F DD&F specialties include innovative signage, interactive exhibits, kiosks, trade show booths, and all aspects of 3D components for interior or exterior environments, such as retail centers, sales offices and sports facilities. Some of their clients include the Arizona Diamondbacks, Phoenix International Raceway, Arizona Cardinals, Pulte Homes, Westcor, and Children’s Museum of Phoenix. For more information, please visit their website at www.ddandf.com.

Media Contact:

Morgan Vanderwall

KWPR Group

(574)370-8163

morgan@kwprgroup.com

October 2009- Cory and Tom from Fox 10 Arizona Morning paid a visit to our design and fabrication studio. It was a nice break for the staff whom have been working hard on a few upcoming deadlines for Richard Petty Raceway at Phoenix International Raceway and Muhammad Ali Parkinson’s Center.

Cory jumped right into our production in full uniform with hood, eye protection and welding jacket to try some welding and grinding. He did pretty good for his first time. Cory, you can borrow the Valero anytime you need. We never realized it was such a fashion statement. Thanks FOX 10!!  Video clips and photos below:

Beautiful sales environment for Del Webb at Rancho Del Lago, completed using their communities brand and architectural elements.  Wrought iron structures were custom fabricated to act as a grid work for attaching signage using themed images and community message.  Project was fabricated, installed and completed in less than two weeks.  Great team work with our partners!  Thanks Chapter Two and Del Webb!

Client:  Del Webb, Rancho Del Lago

Design:  Chapter Two Communications

Fabrication, Print and Installation: DD&F

So, put your feet up and take a tour…and don’t forget to bookmark the blog, subscribe to our
RSS feed and visit regularly!

Enjoy the journey and see how DD&F “Creates cool stuff”.

Speed Cantina just before the grand opening

Valley Design and Fabrication Studio Continues to Update PIR

PHOENIX (November, 18, 2008) – Detail Design and Fabrication, Inc. ( DD&F ), a local creative fabrication studio, teamed up with Phoenix International Raceway (PIR) again to enhance the venue experience. This time DD&F brought a new concession concept to life, with the branded environment– SPEED Cantina. The concept, a one-of-a-kind sports bar and grill located just outside Turn 2, is the result of a partnership between PIR and the SPEED Channel.

The SPEED Cantina was completed just in time for the NASCAR Checker O’Reilly Auto Parts 500 that took place November 6 through 9. The all new indoor-outdoor venue offers 3,300 square feet of indoor space and a large patio at approximately 7,000 square feet. It will easily catch the attention of race fans with its custom double-sided, LED-illuminated sign standing 35 feet high and 22 feet wide and custom exterior fascia with illuminated accents.

Guests can park themselves at the custom bar featuring red LED light accents, or at one of the custom designed high top tables. State of the art epoxy metallic flooring adds to atmosphere, and no one will miss a minute of the action on the track as it is broadcast on 14 high definition, flat-panel television monitors positioned throughout.

“We were thrilled PIR choose to work with us again for this project,” says Shad Bruce, owner and creative director at DD&F. “This new themed environment adds even more character and appeal to the raceway atmosphere. This is a place where fans can hang out before, during, and after the race.”

With the help of DD&F, throughout the past three years PIR received fundamental graphic and signage updates to give the facility a more contemporary look. DD&F devised a comprehensive sign plan for PIR, taking into account venue layout, the position of entry ways, and even observed race day traffic so that they could best address past challenges.

The DD&F team also custom designed and produced a series of easy-to-find, free-standing entry gate monuments incorporating automotive flair to enhance the high-energy atmosphere at PIR. These kiosks play an important role in directing zealous race day foot traffic to a variety of destinations around the track.

About Detail Design and Fabrication, Inc. ( DD&F )
DD&F specialties include innovative signage, interactive exhibits, kiosks, trade show booths, and all aspects of 3D components for interior or exterior environments, such as retail centers, sales offices and sports facilities. Some of their clients include the Arizona Diamondbacks, Pulte Homes, Westcor, and Children’s Museum of Phoenix. For more information, please visit their newly renovated website at www.ddandf.com.

Link to article in The Big Picture magazine

Taking a Turn 2 Detour