Since 2007, Detail Design and Fabrication (DD&F), has been the official sign and graphic partner of the Arizona Diamondbacks. DD&F was recently challenged to come up with a re-design to the traditional Plinko style game. KaChingKo was created, and is now the Arizona Diamondbacks newest in-game promotion.

DD&F started with design renderings, to refine the size and mechanical workings of the game. The D-Backs arrived at naming the project KaChingKo, and the project was released for production. Materials used for the game were steel, aluminum, lexan backer with a clear front cover and large format prints.

The portable game is on wheels, and is unique because of its size and electronic rotating center which is operated by an electric motor with a reduction gearbox and chain drive to rotate the 8-foot circle. The KaChingKo game uses six-inch-wide plastic pucks, which are dropped down into approximately 93 pins that redirect the puck in addition to the center rotating. The project took the DD&F team three weeks to design and create.

During an inning break of each D-backs home game, a KaChingKo contestant will be featured on the dbTV scoreboard while dropping a game piece down the prize board for a chance to win great prizes.

For more information on KaChingKo visit – http://arizona.diamondbacks.mlb.com/ari/fan_forum/kachingko.jsp

TIMELAPSE VIDEO OF CREATION

KACHINGKO FEATURED AT BALLPARK ON JUMBOTRON

UPTOWN is a new branded environment that was created to further enhance the D-Backs fan experience. The Diamondbacks named UPTOWN as the new fan zone, located behind the All-Star in right field where fans can cheer for Justin Upton and the D-backs.

The project started as a logo idea and evolved through brainstorming sessions. Renderings were produced by DD&F and upon design approval the project was submitted for engineering. Once approval was complete, the in-house fabrication and production began and the branded environment was built in one and a half weeks and installed by the DD&F team just days before opening day.

UPTOWN consists of two large overhead signs; one on the concourse, and one over the right field seats. Each sign measures at approximately six feet high and 35 feet wide, and weighs almost 860 lbs.

DD&F also designed the D-Backs 10-foot custom column surrounds to cover the existing square and rectangular concrete support columns. DD&F used steel to fabricate the external framework and then used a full color digital print with a protective laminate mounted to a lexan panel to create the graphics. These were mounted to the inside of the painted steel frame. DD&F also added branded imaging on railing, steps and throughout this concourse area, making this area really pop with color.

Other projects that DD&F have designed and fabricated at Chase Field include The Sandlot, the 35-foot high Miller beer bottle, the Diamond Club, full wall murals throughout each concourse and the huge 2007 Diamondback image transformation.

Spend your Friday and Saturday nights in UPTOWN! Visit here for tickets!

September 2009– D-backs dedicated the broadcast wing of their press box in honor of Garagiola. Detail Design and Fabrication, Inc. (DD&F) was honored to be involved with the creation of this tribute.  Joe Garagiola Sr. has had a tremendous impact in baseball and in our community. See video below of its unveiling… Go Joe! Go D-backs!
D-backs dugout VIDEO: Joe Garagiola

Photos of D-Backs dedicated Broadcast Booth to Joe Garagiola Sr.

Sign change out to new logo

Pictures and fabrication video showing DD&F crew in action welding, painting and installing.

Project specifics:

*Custom fabrication of reverse pan channel letters

* 3′ H pepsi letters

* 6′ H circle

* 20′ W pepsi and circle

* Installed 85′ H on the north exterior of stadium……

Detail Design and Fabrication, Inc. (DD&F) is partnering with the D-Backs for the third consecutive year as their “Official Sign and Graphics Partner”.

DD&F + D-Backs Continues to = A Winning Team

Detail Design and Fabrication, Inc. ( DD&F) is proud to be the Official Sign and Graphic Partner for the Arizona Diamondbacks from 2007-2009. During the past 8 years our relationship has continued to develop and grow. We have had an amazing opportunity to show our companies diversity and talents over the years in several projects all throughout the stadium. The D-Backs continue to enhance not only their brand, but their overall fan experience. Becoming a sponsor has not only helped DD&F establish other contracts across the valley, but has also helped us further show our commitment to the organization. We will forever be D-Back fans! Now let’s Play Ball!

Some of our team members favorite D-Back projects:

Futures Field- “Love to watch my kids hit some balls out of the field” Shad

Miller bottle-” Because it’s HUGE and can be seen from anywhere in the stadium!” Rich

Sandlot– “Fun kids environment and the best baseball movie ever!” Sandy

Player Stand Up’s– “So believable, I thought they were fur-real” Wilbur

Ad campaign with black and white large format—”Really brings emotion to enjoying baseball with the entire family” Sandy

Jr Achievement–”Fun project!” Tom

Gila River, Hit and Win–”Because everyone likes to win!” Mike

Strike Zone Lounge– “Red LED turned out really cool!” Scott

APS Field Wall– “Great evolution from a 2-d Banner to a large updateable system using creative materials” Jerry

Brandon Webb pitching graphic at Futures Field–”The photo, graphic and custom CAD designed frame system is awesome.” Rich

Sponsorship change outs—”They keep us busy until the next cool project comes about!” Shad

On 10th Anniversary Local Firm Celebrates Winning Relationship with D-backs

Tempe, Ariz. (April 7, 2008) – Shad Bruce launched Detail Design & Fabrication (DD&F) ten years ago to meet the specialty graphics and fabrication needs of architects, retailers and developers. Specializing in innovative signage and custom environments, the firm’s portfolio includes a wide variety of Valley organizations, such as Phoenix International Raceway, Westcor, Bondurant School of High Performance Driving, Pulte Homes, Baer Brakes, Tempe Autoplex, and the Arizona Diamondbacks.

One of the firm’s most exciting benchmarks came in 2007 when DD&F was named official sign and graphics partner for the Arizona Diamondbacks (also celebrating their 10th anniversary this spring). That same year, when the team switched their colors and logo, DD&F stepped up to the plate to makeover the massive Chase Field ballpark.

“We pride ourselves in really being a ‘soup to nuts’ creative partner and can therefore make the most out of any space we are assigned to enhance – indoor or outdoor, big or small,” said Bruce. With a staff of clever and capable designers, large format printing capabilities and state-of-the-art fabrication equipment all under one roof, the firm is capable of tackling all aspects of highly-customized projects, such as those demanded by a large-scale rebranding assignment at Chase Field.

Not only did the firm produce and install countless new sign and graphics components for the team and sponsors, but they also helped to mastermind and install an entirely new kid-friendly interactive play area to open this month on the third level concourse. Overlooking left field, The Sandlot, which is sponsored by St. Joseph’s Hospital and Medical Center, will include a play ground, toddler play area, and Future’s Field which is essentially a miniature version of Chase Field where kids can knock one out of the park.

“From the beginning DD&F has been comprised of passionate individuals doing what they love to do: innovate and create – fusing the newest technologies in computer-aided design and the oldest technology known to man, his own two hands,” said Bruce.

Other high profile projects include the design, fabrication and installation of a new sign program for Phoenix International Raceway, to enhance ease of traffic flow for the tens of thousands of fans that flock to the venue on race days. The project also succeeded in giving the 44-year-old venue a more current-day look and resulted in creative new sponsorship opportunities for corporations and local business desiring visibility in and around the venue.

While the firm can tackle these large-scale projects, their ingenuity has also made them Westcor’s “go to” resource for smaller, more strategic solutions at their local malls. When the company needed the customer service areas at their malls in Chandler and Paradise Valley revamped, DD&F devised a plan to help them optimize these spaces while adding visibility and increasing the presence of mall security.

About Detail Design and Fabrication, Inc. ( DD&F )
DD&F specialties include innovative signage, interactive exhibits, kiosks, trade show booths, and all aspects of 3D components for interior or exterior environments, such as retail centers, sales offices and sports facilities. Some of their clients include the Arizona Diamondbacks, Pulte Homes, Westcor, and Children’s Museum of Phoenix. For more information, please visit their newly renovated website at www.ddandf.com.

detail design and fabrication, inc. | ddandf | dd&f | creators of cool stuff

Media contact:
Kelly Wood
KWPR Group
480-239-0109
kelly@kwprgroup.com
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Its not everyday you come into the office to see this on your desk. Are we now grooming? Making stuffed animals? Mascots? Well, actually it appears that Baxter may need to be a little safer as he is flying around the warning track on his ATV. As the Official Sign and Graphic Partner for the Arizona D-backs, Detail Design and Fabrication, Inc. (DD&F) gets some pretty cool requests. Oh, and by the way… we are the only company with this claim to fame. Just in case you hear otherwise.

detail design and fabrication, inc | ddandf | dd&f | creators of cool stuff

DD&F Makes Space to Accommodate Growth and Scope of Projects for Valley Landmarks

PHOENIX (July 21, 2008) – Detail, Design and Fabrication ( DD&F ), a local creative studio, announced today that they are now moved into
their new workshop and office space located at 4635 South 33rd Street in Phoenix. The space is three times larger than the previous Tempe location and gives the team more space to handle big projects such as the on-going rebranding endeavors they’ve tackled at Phoenix International Raceway and Chase Field or the fully interactive, kid-friendly transportation themed exhibit they recently designed and installed at Children’s Museum of Phoenix.

The new design studio is more than 9,000 square feet total, with 3,000 square feet dedicated to design and office space. The remaining 6,000 square feet is “where the fun happens,” according to Shad Bruce, owner. Outfitted with an array of computer-aided design software, state-of-the-art wood, plastic and metal-working tools and large format printers, the studio is up to almost any fabrication task – large or small and highly-detailed. “I only wish we had been in this space when we were building the 36-foot steel Miller bottle we installed at Chase Field this spring,” laughs Bruce. “We’re thrilled to have a huge new space where we can let the creative juices flow without having to rent extra storage. Our team is excited and actively working on making our building a true showcase of our capabilities. We really pride ourselves on offering clients the best minds in the business. Now those minds can play to their hearts content.”

DD&F specializes in creating innovative signage, interactive exhibits, kiosks, trade show booths, and all aspects of 3D components for interior or exterior environments, such as retail centers, sales offices and sports facilities. The studio celebrates its tenth anniversary this year with the launch of its newly renovated website at www.ddandf.com.

detail design and fabrication, inc | ddandf | dd&f | creators of cool stuff

Link to article in South Mountain District News. New Space Accommdates Larger-Then-Life Designs for South Mountain Company