DD&F recently designed and fabricated aspects of a retail-branded environment for DEFY™ Performance Apparel.

DEFY™ Performance Apparel is the first technical athletic gear line designed specifically with the physiology of the human body in mind; embodying  structure, comfort, superior design, movement, moisture management, and thermal dynamics.

DD&F custom-designed the entry signage, forming an aluminum panel with dimensional letters.

Inside the retail-environment are interior branded elements that are approximately 3 foot by 8 foot, showing beaded lifestyle images.   DD&F also custom-branded the feet details, and all of the interior imaging was created with variable function to allow movement around the retail space.

PHOENIX (May 21, 2010) – Children and adults alike will soon have the opportunity to experience the brand-new, interactive learning environment, Solarville in the APS Solar Gallery, which will debut at the Arizona Science Center on Sunday, May 23. Solarville is an interactive learning environment demonstrating sun, wind, and algae as alternative energy sources. Sponsored by APS, the original concepts for Solarville were designed by local creative firm, Campbell Fisher Design (CFD) and the project was fabricated by Detail Design and Fabrication (DD&F.)

CFD’s creative direction was centered on taking a trip through a town called Solarville, an eco-friendly environment located in the APS Solar Gallery on Level 4. Guests stroll down Main Street, pass a transit station, industrial park, retail store, school, recreational area and a home while learning how solar and other renewable energy sources can be utilized in their daily lives.

“We were awarded the opportunity to transform a dark and non-traditional educational space into a bright and energetic learning experience that is not only fun and engaging, but teaches kids and adults about renewable energy and conservation,” said Greg Fisher, owner of Campbell Fisher Design.

DD&F worked closely with CFD, further enhancing the creativity of the project and bringing the exhibit to life. The colorful hallway is approximately 1800 square foot, 10 feet wide x 180 feet long and consists of 22 interactive kiosks and exhibits. Although DD&F remodeled or updated some of the exhibits, others were completely brand new concepts.

The exhibits and interactive elements that DD&F fabricated range from scientific labs that study the sun, interactive learning kiosks, as well as ways to show how we can harness and distribute sustainable green energy – from algae, to alternative fuels, to poop! Other exhibits allow participants to create power, such as the “Pedal Power” exhibit where bikes were designed to show human power and the efficiency difference of LED vs. CFL vs. incandescent lighting.

In addition to the interactive elements, DD&F also fabricated and installed the gallery signage, imaging and ceiling treatments in-house. Vertical wall extensions were accomplished by using full-color digitally printed banners. The additional 10 feet of printed graphic extended the overall height to 20 feet. Design elements such as stretch canvas triangles were used as a ceiling treatment to bring the space together.

“We were honored to team up with CFD to fabricate this exhibit for APS and Arizona Science Center,” said Shad Bruce, owner of DD&F. “We have enjoyed working with the Arizona Science Center on a variety of different exhibits and projects the past few years and Solarville was a very stimulating and challenging adventure. DD&F was able to take part in a very large science project, and we are all very pleased with the outcome of Solarville.”

ABOUT DD&F
DD&F specialties include innovative signage, interactive exhibits, kiosks, trade show booths, and all aspects of 3D components for interior or exterior environments, such as retail centers, sales offices and sports facilities. Some of their clients include the Arizona Diamondbacks, Phoenix International Raceway, Arizona Cardinals, Pulte Homes, Westcor, and Children’s Museum of Phoenix. For more information, please visit their website at www.ddandf.com.

ABOUT CFD
Since 1982 Campbell Fisher Design has been a nationally-recognized graphic design firm that provides superior vision, exceptional creativity and award-winning design to clients ranging from Fortune 500 companies to major sports franchises to trend-setting e-commerce firms.

CFD’s outstanding reputation in local and national brand development, brand launching and new media is the result of a conscious decision to produce the best—rather than the most—work in their field. This unwavering commitment to exceed client expectations through strategic planning has earned CFD the distinction of having developed, launched and promoted some of the country’s most recognized brands.

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Media Contact:
Morgan Vanderwall
KWPR Group
574-370-8163
morgan@kwprgroup.com

Since 2007, Detail Design and Fabrication (DD&F), has been the official sign and graphic partner of the Arizona Diamondbacks. DD&F was recently challenged to come up with a re-design to the traditional Plinko style game. KaChingKo was created, and is now the Arizona Diamondbacks newest in-game promotion.

DD&F started with design renderings, to refine the size and mechanical workings of the game. The D-Backs arrived at naming the project KaChingKo, and the project was released for production. Materials used for the game were steel, aluminum, lexan backer with a clear front cover and large format prints.

The portable game is on wheels, and is unique because of its size and electronic rotating center which is operated by an electric motor with a reduction gearbox and chain drive to rotate the 8-foot circle. The KaChingKo game uses six-inch-wide plastic pucks, which are dropped down into approximately 93 pins that redirect the puck in addition to the center rotating. The project took the DD&F team three weeks to design and create.

During an inning break of each D-backs home game, a KaChingKo contestant will be featured on the dbTV scoreboard while dropping a game piece down the prize board for a chance to win great prizes.

For more information on KaChingKo visit – http://arizona.diamondbacks.mlb.com/ari/fan_forum/kachingko.jsp

TIMELAPSE VIDEO OF CREATION

KACHINGKO FEATURED AT BALLPARK ON JUMBOTRON

UPTOWN is a new branded environment that was created to further enhance the D-Backs fan experience. The Diamondbacks named UPTOWN as the new fan zone, located behind the All-Star in right field where fans can cheer for Justin Upton and the D-backs.

The project started as a logo idea and evolved through brainstorming sessions. Renderings were produced by DD&F and upon design approval the project was submitted for engineering. Once approval was complete, the in-house fabrication and production began and the branded environment was built in one and a half weeks and installed by the DD&F team just days before opening day.

UPTOWN consists of two large overhead signs; one on the concourse, and one over the right field seats. Each sign measures at approximately six feet high and 35 feet wide, and weighs almost 860 lbs.

DD&F also designed the D-Backs 10-foot custom column surrounds to cover the existing square and rectangular concrete support columns. DD&F used steel to fabricate the external framework and then used a full color digital print with a protective laminate mounted to a lexan panel to create the graphics. These were mounted to the inside of the painted steel frame. DD&F also added branded imaging on railing, steps and throughout this concourse area, making this area really pop with color.

Other projects that DD&F have designed and fabricated at Chase Field include The Sandlot, the 35-foot high Miller beer bottle, the Diamond Club, full wall murals throughout each concourse and the huge 2007 Diamondback image transformation.

Spend your Friday and Saturday nights in UPTOWN! Visit here for tickets!

Detail Design and Fabrication Completes Muhammad Ali Parkinson Center
Barrow’s Neurological Institute celebrated the grand opening of MAPC on December 3

PHOENIX (December 08, 2009) – Detail Design and Fabrication (DD&F) located in Phoenix, just recently completed interior imaging and donor signage for the Muhammad Ali Parkinson Center (MAPC) project at Barrow Neurological Institute.  DD&F teamed with architects, Trinity Healthgroup, to transform the brand-new 9,100 square foot space in the Muhammad and Lonnie Ali Pavilion at the Barrow Neurological Institute.   This brand-new space will allow MAPC to expand their services to patients providing them with the quality care they need.

The growth and success of the Center over the past year is due in part to the Celebrity Fight Night Foundation.  DD&F’s created a special donor wall in honor of the Celebrity Fight Night Foundation, which is recognized as one of the nation’s elite charity events.

DD&F also created an incredible entry element for the center that showcases a timeline of Muhammad Ali’s career and life.  The 90-foot curved wall has nine photos and images that are placed in a timeline format though out the wall.  They were also in charge of the Lynn Diamond Balance Center wall area, the Grossman wall, and two custom 3-D torches that are 7 feet tall.

The interior imaging throughout the MAPC was created with glass panels with metal, vinyl letters, and lumicor panels. The amazing photos used for the interior imaging were taken by Howard Bingham, Dennis Skully and Richard Corman.

“It was such a privilege to be involved with such a professional team for the Muhammad Ali Parkinson Center,” stated DD&F owner Shad Bruce.  We are very pleased with the final product.”

As a National Parkinson Foundation Center of Excellence, the Muhammad Ali Parkinson Center (MAPC) at Barrow Neurological Institute provides diagnostic and treatment services, research, and education for those whose lives have been touched by Parkinson’s disease.  In addition to clinical services, the Center also conducts extensive research in new medical and surgical treatments for Parkinson’s disease and related disorders.

The grand opening for the New Muhammad Ali Parkinson Center took place on December 3, to celebrate the future of healthcare for individuals with Parkinson’s disease and other movement disorders.  For more information on the MAPC please visit www.maprc.com

About DD&F
DD&F specialties include innovative signage, interactive exhibits, kiosks, trade show booths, and all aspects of 3D components for interior or exterior environments, such as retail centers, sales offices and sports facilities.  Some of their clients include the Arizona Diamondbacks, Phoenix International Raceway, Arizona Cardinals, Pulte Homes, Westcor, and Children’s Museum of Phoenix.  For more information, please visit their website at www.ddandf.com.

Media Contact:

Morgan Vanderwall

KWPR Group

(574)370-8163

morgan@kwprgroup.com

12 News Arizona, Former Champ Opens Parkinson\’s Center

DD&F’s Creativity Continues to Spark Fan Interest at the Track

DD&F began the sponsorship environment installation at the beginning of November, and after two weeks, it is now complete in time for fans to enjoy during the Checker O’Reilly Auto Parts 500 race weekend at PIR November 13-15.

From concept to creation, DD&F has handled all elements of this project; including some initial value engineering to stay within the client’s budget. DD&F began with design renderings, and from there produced CAD drawings for production, delivery and installation. Mild steel, aluminum and 3M digital graphics (printed in house) were just a few of the materials used for the project.

The track itself measures in at 1/16 of a mile, and is located on PIR’s Midway, just inside Gate 4. At 20 feet wide, the structure features a 10 foot flagman tower which is able to support two people. The design will include a 24 foot wide overhead entry, and the starter stand with catch fence and sponsorship signage. The layout includes a pit and garage area, as well as grandstand seating where each driver’s “fans” can gather and show support.

“We are so excited to be part of these unique fan experiences time after time out at PIR, and making environments come to life.” said Shad Bruce, owner of DD&F. “Our team really focused on making the mini replica track similar to PIR, while tying in colors and design elements to complement the look and feel of Richard Petty’s Driving Experience. The track just adds to the awesome atmosphere out at PIR, combining racing and fun for fans.”

The venue will allow first-hand entertainment for fans 16 and older at just $20 a session. The racing experience will provide fans with a unique opportunity to test their racing skills against five other competitors in 9hp high-performance karts, which have been provided by the Richard Petty Driving Experience. Drivers will receive detailed instructions prior to racing, and are required to put on fire suits, and helmets.

A grand opening for Richard Petty Raceway is scheduled for 2 p.m. on Friday, November 13. Petty – NASCAR’s all-time wins leader and Raceway namesake – is scheduled to appear, along with Reed Sorenson, the current driver of the No. 43 Richard Petty Motorsports Dodge.

DD&F has collaborated with PIR throughout the past five years to update fundamental graphics, signage, and created other unique environments around the track. This April, DD&F designed the Budweiser ROLL-BAR a themed sponsorship and entertainment environment located on the site of the former “Raceway Club.” DD&F has also designed the SPEED Cantina, a one-of-a-kind sports bar and grill located just outside Turn 2. About DD&F DD&F specialties include innovative signage, interactive exhibits, kiosks, trade show booths, and all aspects of 3D components for interior or exterior environments, such as retail centers, sales offices and sports facilities. Some of their clients include the Arizona Diamondbacks, Phoenix International Raceway, Arizona Cardinals, Pulte Homes, Westcor, and Children’s Museum of Phoenix. For more information, please visit their website at www.ddandf.com.

Media Contact:

Morgan Vanderwall

KWPR Group

(574)370-8163

morgan@kwprgroup.com

So, put your feet up and take a tour…and don’t forget to bookmark the blog, subscribe to our
RSS feed and visit regularly!

Enjoy the journey and see how DD&F “Creates cool stuff”.

Speed Cantina just before the grand opening

Valley Design and Fabrication Studio Continues to Update PIR

PHOENIX (November, 18, 2008) – Detail Design and Fabrication, Inc. ( DD&F ), a local creative fabrication studio, teamed up with Phoenix International Raceway (PIR) again to enhance the venue experience. This time DD&F brought a new concession concept to life, with the branded environment– SPEED Cantina. The concept, a one-of-a-kind sports bar and grill located just outside Turn 2, is the result of a partnership between PIR and the SPEED Channel.

The SPEED Cantina was completed just in time for the NASCAR Checker O’Reilly Auto Parts 500 that took place November 6 through 9. The all new indoor-outdoor venue offers 3,300 square feet of indoor space and a large patio at approximately 7,000 square feet. It will easily catch the attention of race fans with its custom double-sided, LED-illuminated sign standing 35 feet high and 22 feet wide and custom exterior fascia with illuminated accents.

Guests can park themselves at the custom bar featuring red LED light accents, or at one of the custom designed high top tables. State of the art epoxy metallic flooring adds to atmosphere, and no one will miss a minute of the action on the track as it is broadcast on 14 high definition, flat-panel television monitors positioned throughout.

“We were thrilled PIR choose to work with us again for this project,” says Shad Bruce, owner and creative director at DD&F. “This new themed environment adds even more character and appeal to the raceway atmosphere. This is a place where fans can hang out before, during, and after the race.”

With the help of DD&F, throughout the past three years PIR received fundamental graphic and signage updates to give the facility a more contemporary look. DD&F devised a comprehensive sign plan for PIR, taking into account venue layout, the position of entry ways, and even observed race day traffic so that they could best address past challenges.

The DD&F team also custom designed and produced a series of easy-to-find, free-standing entry gate monuments incorporating automotive flair to enhance the high-energy atmosphere at PIR. These kiosks play an important role in directing zealous race day foot traffic to a variety of destinations around the track.

About Detail Design and Fabrication, Inc. ( DD&F )
DD&F specialties include innovative signage, interactive exhibits, kiosks, trade show booths, and all aspects of 3D components for interior or exterior environments, such as retail centers, sales offices and sports facilities. Some of their clients include the Arizona Diamondbacks, Pulte Homes, Westcor, and Children’s Museum of Phoenix. For more information, please visit their newly renovated website at www.ddandf.com.

Link to article in The Big Picture magazine

Taking a Turn 2 Detour