Detail Design and Fabrication (DD&F) has been busy designing and fabricating exhibit and trade show booths all summer. The favorite one so far among the designers was the booth created for Barrett Jackson, the Scottsdale-based collector car auction company, for their new line of signature car care products. For this project the design team decided to go big, creating a booth that displayed the new product line in a fun and exciting way.

The project began with brainstorming sessions with our client and designers to review their current packaging and decide what elements needed to be in the final design. Renderings were created of a cash register desk, product display kiosk, and a jumbo product display in the form of larger than life bottles. Once the designs were approved, DD&F began the fabrication process, first with the creation of the molded plastic jumbo product bottles. Each bottle was created to look identical to the product bottles themselves, complete with printed labels. In addition to the bottles, DD&F fabricated a cash register desk and a product display kiosk that incorporated car-themed graphics and the Barrett Jackson logo. Walls for the booth were also constructed and showcased the product with text and images. A variety of materials were used to build the booth and bright colors inspired by the product packaging were applied to the make the booth stand-out. The booth made its debut on in June at Barrett Jackson’s Orange County Auto Auction, and it will also be traveling to Las Vegas this fall for the next auto auction.

Check out the video to see the project go from concept to creation.

We LOVE to re-use and re-purpose in our projects!  With creative juices flowing, we bought a used electric utility cart for us to use to drive between our two facilities and onsite at installations.  We decided that the all white cart needed some color, and decided to design it as a custom vehicle for DD&F. 

As you can see, the staff was inspired to give the cart a ”military look,”  and they had a blast coming up with more ideas. The cart was painted silver with a faux finish to make it look older and worn. We used custom graphics, aircraft stencils, and custom buttons on the dash, bumpers, side rails and steering wheel and we printed the canvas seat.  As you can see, there is even some hidden branding for DD&F  in many of the elements.  Below are some great photos of finished product!

Back in 2008, DD&F teamed up with Phoenix International Raceway (PIR) to create a new concession concept located just outside Turn 2 titled, “SPEED Cantina.”

The concept of the one-of-a-kind sports bar & grill is based off a innovative collaboration with SPEED™ at Phoenix International Raceway that provides the latest at-track entertainment for NASCAR fans.   Race-goers are drawn in by the double sided illuminated sign, and park themselves at the custom bar and tables to listen to the drivers trade paint.  They don’t miss a minute of the race with flat-panel television monitors filling the venue.

DD&F just revisted the project for some image enhancements to the side walls with a brand new mural, just time time for the Kobalt Tools 500 race this weekend!

The SPEED Cantina, a one-of-a-kind entertainment venue is open for every NASCAR event in Arizona!  Opening in 2008, the venue features live music, racing-themed food and drink specials nearly every night throughout each NASCAR weekend at the track, SPEED Cantina is a hot spot for NASCAR nightlife.

Don’t worry, it is hard to miss the highly-creative bar environment – designed exclusively with NASCAR fans at PIR in mind!  SPEED Cantina welcomes patrons with 32-foot illuminated signage and features custom furnishings, a specialty bar, and a number of flat-panel television monitors highlighting live SPEED Channel broadcasts and thrilling on-track racing action at PIR. NASCAR fans attending events at PIR are able to visit SPEED Cantina at no additional cost.

For more information on the SPEED Cantina, you can find the venue just outside of Turn 2 behind the Bobby Allison Grandstands or visit PIR’s website at http://www.phoenixraceway.com/Raceday/SPEED-Cantina.aspx.

To find out more about this weekend’s schedule of events, click the link below!

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Remember our blog post about the mini-house we created  for the sponsorship project for Lennar Homes?

Well, EXCITING NEWS,  this past weekend at the Cardinals game, one lucky fan won a new Lennar home when LaRod Stephens-Howling  returned the opening kickoff 102 yards for a touchdown.

Every time an Arizona Cardinal returns an opening kickoff for a touchdown, Lennar will give away a home for free. The campaign is called “Take it to the House.”  The Lennar promotion goes through the last home game, and you have to pre-register the week of every home game to be eligible.

Here is a video from ABC 15 that showcases the return and the lucky couple. 

To see some more fun photos of the Lennar mini house that DD&F designed, check out Lennar’s facebook page!

The DD&F team sends a HUGE congratulations to the lucky winners of the new Lennar home!  To our Cardinals, GREAT game, and of course a big congrats to Lennar on a successful promotion.  Thanks so much for including DD&F with the “Take it to the House” project.  What a fun group!

Back in December, Barrow’s Neurological Institute celebrated the grand opening of The Muhammad Ali Parkinson Center (MAPC). Detail Design and Fabrication (DD&F) was responsible for the interior imaging and donor signage for the 9,100 square foot project at Barrow’s. The new space will allow MAPC to expand their services to patients providing them with the quality care they need. DD&F’s work was featured in the spring issue of Process Magazine. Page 39

DD&F recently designed and fabricated aspects of a retail-branded environment for DEFY™ Performance Apparel.

DEFY™ Performance Apparel is the first technical athletic gear line designed specifically with the physiology of the human body in mind; embodying  structure, comfort, superior design, movement, moisture management, and thermal dynamics.

DD&F custom-designed the entry signage, forming an aluminum panel with dimensional letters.

Inside the retail-environment are interior branded elements that are approximately 3 foot by 8 foot, showing beaded lifestyle images.   DD&F also custom-branded the feet details, and all of the interior imaging was created with variable function to allow movement around the retail space.

Since 2007, Detail Design and Fabrication (DD&F), has been the official sign and graphic partner of the Arizona Diamondbacks. DD&F was recently challenged to come up with a re-design to the traditional Plinko style game. KaChingKo was created, and is now the Arizona Diamondbacks newest in-game promotion.

DD&F started with design renderings, to refine the size and mechanical workings of the game. The D-Backs arrived at naming the project KaChingKo, and the project was released for production. Materials used for the game were steel, aluminum, lexan backer with a clear front cover and large format prints.

The portable game is on wheels, and is unique because of its size and electronic rotating center which is operated by an electric motor with a reduction gearbox and chain drive to rotate the 8-foot circle. The KaChingKo game uses six-inch-wide plastic pucks, which are dropped down into approximately 93 pins that redirect the puck in addition to the center rotating. The project took the DD&F team three weeks to design and create.

During an inning break of each D-backs home game, a KaChingKo contestant will be featured on the dbTV scoreboard while dropping a game piece down the prize board for a chance to win great prizes.

For more information on KaChingKo visit – http://arizona.diamondbacks.mlb.com/ari/fan_forum/kachingko.jsp

TIMELAPSE VIDEO OF CREATION

KACHINGKO FEATURED AT BALLPARK ON JUMBOTRON

UPTOWN is a new branded environment that was created to further enhance the D-Backs fan experience. The Diamondbacks named UPTOWN as the new fan zone, located behind the All-Star in right field where fans can cheer for Justin Upton and the D-backs.

The project started as a logo idea and evolved through brainstorming sessions. Renderings were produced by DD&F and upon design approval the project was submitted for engineering. Once approval was complete, the in-house fabrication and production began and the branded environment was built in one and a half weeks and installed by the DD&F team just days before opening day.

UPTOWN consists of two large overhead signs; one on the concourse, and one over the right field seats. Each sign measures at approximately six feet high and 35 feet wide, and weighs almost 860 lbs.

DD&F also designed the D-Backs 10-foot custom column surrounds to cover the existing square and rectangular concrete support columns. DD&F used steel to fabricate the external framework and then used a full color digital print with a protective laminate mounted to a lexan panel to create the graphics. These were mounted to the inside of the painted steel frame. DD&F also added branded imaging on railing, steps and throughout this concourse area, making this area really pop with color.

Other projects that DD&F have designed and fabricated at Chase Field include The Sandlot, the 35-foot high Miller beer bottle, the Diamond Club, full wall murals throughout each concourse and the huge 2007 Diamondback image transformation.

Spend your Friday and Saturday nights in UPTOWN! Visit here for tickets!

Detail Design and Fabrication Completes Muhammad Ali Parkinson Center
Barrow’s Neurological Institute celebrated the grand opening of MAPC on December 3

PHOENIX (December 08, 2009) – Detail Design and Fabrication (DD&F) located in Phoenix, just recently completed interior imaging and donor signage for the Muhammad Ali Parkinson Center (MAPC) project at Barrow Neurological Institute.  DD&F teamed with architects, Trinity Healthgroup, to transform the brand-new 9,100 square foot space in the Muhammad and Lonnie Ali Pavilion at the Barrow Neurological Institute.   This brand-new space will allow MAPC to expand their services to patients providing them with the quality care they need.

The growth and success of the Center over the past year is due in part to the Celebrity Fight Night Foundation.  DD&F’s created a special donor wall in honor of the Celebrity Fight Night Foundation, which is recognized as one of the nation’s elite charity events.

DD&F also created an incredible entry element for the center that showcases a timeline of Muhammad Ali’s career and life.  The 90-foot curved wall has nine photos and images that are placed in a timeline format though out the wall.  They were also in charge of the Lynn Diamond Balance Center wall area, the Grossman wall, and two custom 3-D torches that are 7 feet tall.

The interior imaging throughout the MAPC was created with glass panels with metal, vinyl letters, and lumicor panels. The amazing photos used for the interior imaging were taken by Howard Bingham, Dennis Skully and Richard Corman.

“It was such a privilege to be involved with such a professional team for the Muhammad Ali Parkinson Center,” stated DD&F owner Shad Bruce.  We are very pleased with the final product.”

As a National Parkinson Foundation Center of Excellence, the Muhammad Ali Parkinson Center (MAPC) at Barrow Neurological Institute provides diagnostic and treatment services, research, and education for those whose lives have been touched by Parkinson’s disease.  In addition to clinical services, the Center also conducts extensive research in new medical and surgical treatments for Parkinson’s disease and related disorders.

The grand opening for the New Muhammad Ali Parkinson Center took place on December 3, to celebrate the future of healthcare for individuals with Parkinson’s disease and other movement disorders.  For more information on the MAPC please visit www.maprc.com

About DD&F
DD&F specialties include innovative signage, interactive exhibits, kiosks, trade show booths, and all aspects of 3D components for interior or exterior environments, such as retail centers, sales offices and sports facilities.  Some of their clients include the Arizona Diamondbacks, Phoenix International Raceway, Arizona Cardinals, Pulte Homes, Westcor, and Children’s Museum of Phoenix.  For more information, please visit their website at www.ddandf.com.

Media Contact:

Morgan Vanderwall

KWPR Group

(574)370-8163

morgan@kwprgroup.com

12 News Arizona, Former Champ Opens Parkinson\’s Center

DD&F’s Creativity Continues to Spark Fan Interest at the Track

DD&F began the sponsorship environment installation at the beginning of November, and after two weeks, it is now complete in time for fans to enjoy during the Checker O’Reilly Auto Parts 500 race weekend at PIR November 13-15.

From concept to creation, DD&F has handled all elements of this project; including some initial value engineering to stay within the client’s budget. DD&F began with design renderings, and from there produced CAD drawings for production, delivery and installation. Mild steel, aluminum and 3M digital graphics (printed in house) were just a few of the materials used for the project.

The track itself measures in at 1/16 of a mile, and is located on PIR’s Midway, just inside Gate 4. At 20 feet wide, the structure features a 10 foot flagman tower which is able to support two people. The design will include a 24 foot wide overhead entry, and the starter stand with catch fence and sponsorship signage. The layout includes a pit and garage area, as well as grandstand seating where each driver’s “fans” can gather and show support.

“We are so excited to be part of these unique fan experiences time after time out at PIR, and making environments come to life.” said Shad Bruce, owner of DD&F. “Our team really focused on making the mini replica track similar to PIR, while tying in colors and design elements to complement the look and feel of Richard Petty’s Driving Experience. The track just adds to the awesome atmosphere out at PIR, combining racing and fun for fans.”

The venue will allow first-hand entertainment for fans 16 and older at just $20 a session. The racing experience will provide fans with a unique opportunity to test their racing skills against five other competitors in 9hp high-performance karts, which have been provided by the Richard Petty Driving Experience. Drivers will receive detailed instructions prior to racing, and are required to put on fire suits, and helmets.

A grand opening for Richard Petty Raceway is scheduled for 2 p.m. on Friday, November 13. Petty – NASCAR’s all-time wins leader and Raceway namesake – is scheduled to appear, along with Reed Sorenson, the current driver of the No. 43 Richard Petty Motorsports Dodge.

DD&F has collaborated with PIR throughout the past five years to update fundamental graphics, signage, and created other unique environments around the track. This April, DD&F designed the Budweiser ROLL-BAR a themed sponsorship and entertainment environment located on the site of the former “Raceway Club.” DD&F has also designed the SPEED Cantina, a one-of-a-kind sports bar and grill located just outside Turn 2. About DD&F DD&F specialties include innovative signage, interactive exhibits, kiosks, trade show booths, and all aspects of 3D components for interior or exterior environments, such as retail centers, sales offices and sports facilities. Some of their clients include the Arizona Diamondbacks, Phoenix International Raceway, Arizona Cardinals, Pulte Homes, Westcor, and Children’s Museum of Phoenix. For more information, please visit their website at www.ddandf.com.

Media Contact:

Morgan Vanderwall

KWPR Group

(574)370-8163

morgan@kwprgroup.com