Spring Training is always such a fun time here in the Valley! DD&F  has had the opportunity the past couple years to update the branded environment out at the San Francisco Giants Baseball Club in Scottsdale. 

Some of the project specifics include incorporating the San Francisco skyline into the wall of the Sports and Medicine training room and updating the San Francisco Giant gym with other minor league logos. DD&F spruced up the lobby and baseball club entry with frosted window graphics and a vinyl “Champions” logo on entry glass. Various logos, signage and quotes were also placed throughout the weight room, pool room and meeting rooms. 

DD&F also updated the gate signs, an exterior monument sign and a brushed aluminum sign panel with dimensional elements and updated their current signage to reflect their “world champion” status!

 For more information on the San Francisco Giants visit their main page at http://sanfrancisco.giants.mlb.com or their spring training page at http://www.scottsdaleaz.gov/stadium.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Upon completeing the initial assignment, we were thrilled to hear that they were interested in expanding the project by having us provide complete, turnkey services at the new sales centers located in Chandler, Good Year and Marana.

We utilized our turnkey services in fabrication, millwork, signage and value engineering to bring this concept to life. Project details included fabricating and installing a complete interior for the sales center and signage for both the salescenter and the model. The interior contained custom wall build-outs, which contained dynamic lifestyle images and phrases. The custom millwork was a combination of specialty wood veneer, and a custom lacquer, high gloss finish. The bright, bold colors mixed with crisp whites will provide an energetic atmosphere for prospective buyers. Some stand-out features inside include a translucent, double-sided aerial photo of the community, window imaging, and various decorative and text imaging on the walls.

A few multimedia features include an interactive touch-screen topographic map, allowing agents a better opportunity to give prospective buyers a more in-depth look at the community and surrounding areas and a custom welcome kiosk featuring a sign-in station. We also created a marketing trailer which the builder will use for freeway recognition. For more information about Maracay Homes please visit their website at www.maracayhomes.com.

We LOVE to re-use and re-purpose in our projects!  With creative juices flowing, we bought a used electric utility cart for us to use to drive between our two facilities and onsite at installations.  We decided that the all white cart needed some color, and decided to design it as a custom vehicle for DD&F. 

As you can see, the staff was inspired to give the cart a ”military look,”  and they had a blast coming up with more ideas. The cart was painted silver with a faux finish to make it look older and worn. We used custom graphics, aircraft stencils, and custom buttons on the dash, bumpers, side rails and steering wheel and we printed the canvas seat.  As you can see, there is even some hidden branding for DD&F  in many of the elements.  Below are some great photos of finished product!

UPTOWN is a new branded environment that was created to further enhance the D-Backs fan experience. The Diamondbacks named UPTOWN as the new fan zone, located behind the All-Star in right field where fans can cheer for Justin Upton and the D-backs.

The project started as a logo idea and evolved through brainstorming sessions. Renderings were produced by DD&F and upon design approval the project was submitted for engineering. Once approval was complete, the in-house fabrication and production began and the branded environment was built in one and a half weeks and installed by the DD&F team just days before opening day.

UPTOWN consists of two large overhead signs; one on the concourse, and one over the right field seats. Each sign measures at approximately six feet high and 35 feet wide, and weighs almost 860 lbs.

DD&F also designed the D-Backs 10-foot custom column surrounds to cover the existing square and rectangular concrete support columns. DD&F used steel to fabricate the external framework and then used a full color digital print with a protective laminate mounted to a lexan panel to create the graphics. These were mounted to the inside of the painted steel frame. DD&F also added branded imaging on railing, steps and throughout this concourse area, making this area really pop with color.

Other projects that DD&F have designed and fabricated at Chase Field include The Sandlot, the 35-foot high Miller beer bottle, the Diamond Club, full wall murals throughout each concourse and the huge 2007 Diamondback image transformation.

Spend your Friday and Saturday nights in UPTOWN! Visit here for tickets!

Detail Design and Fabrication Completes Muhammad Ali Parkinson Center
Barrow’s Neurological Institute celebrated the grand opening of MAPC on December 3

PHOENIX (December 08, 2009) – Detail Design and Fabrication (DD&F) located in Phoenix, just recently completed interior imaging and donor signage for the Muhammad Ali Parkinson Center (MAPC) project at Barrow Neurological Institute.  DD&F teamed with architects, Trinity Healthgroup, to transform the brand-new 9,100 square foot space in the Muhammad and Lonnie Ali Pavilion at the Barrow Neurological Institute.   This brand-new space will allow MAPC to expand their services to patients providing them with the quality care they need.

The growth and success of the Center over the past year is due in part to the Celebrity Fight Night Foundation.  DD&F’s created a special donor wall in honor of the Celebrity Fight Night Foundation, which is recognized as one of the nation’s elite charity events.

DD&F also created an incredible entry element for the center that showcases a timeline of Muhammad Ali’s career and life.  The 90-foot curved wall has nine photos and images that are placed in a timeline format though out the wall.  They were also in charge of the Lynn Diamond Balance Center wall area, the Grossman wall, and two custom 3-D torches that are 7 feet tall.

The interior imaging throughout the MAPC was created with glass panels with metal, vinyl letters, and lumicor panels. The amazing photos used for the interior imaging were taken by Howard Bingham, Dennis Skully and Richard Corman.

“It was such a privilege to be involved with such a professional team for the Muhammad Ali Parkinson Center,” stated DD&F owner Shad Bruce.  We are very pleased with the final product.”

As a National Parkinson Foundation Center of Excellence, the Muhammad Ali Parkinson Center (MAPC) at Barrow Neurological Institute provides diagnostic and treatment services, research, and education for those whose lives have been touched by Parkinson’s disease.  In addition to clinical services, the Center also conducts extensive research in new medical and surgical treatments for Parkinson’s disease and related disorders.

The grand opening for the New Muhammad Ali Parkinson Center took place on December 3, to celebrate the future of healthcare for individuals with Parkinson’s disease and other movement disorders.  For more information on the MAPC please visit www.maprc.com

About DD&F
DD&F specialties include innovative signage, interactive exhibits, kiosks, trade show booths, and all aspects of 3D components for interior or exterior environments, such as retail centers, sales offices and sports facilities.  Some of their clients include the Arizona Diamondbacks, Phoenix International Raceway, Arizona Cardinals, Pulte Homes, Westcor, and Children’s Museum of Phoenix.  For more information, please visit their website at www.ddandf.com.

Media Contact:

Morgan Vanderwall

KWPR Group

(574)370-8163

morgan@kwprgroup.com

12 News Arizona, Former Champ Opens Parkinson\’s Center

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Enjoy the journey and see how DD&F “Creates cool stuff”.

Speed Cantina just before the grand opening

Valley Design and Fabrication Studio Continues to Update PIR

PHOENIX (November, 18, 2008) – Detail Design and Fabrication, Inc. ( DD&F ), a local creative fabrication studio, teamed up with Phoenix International Raceway (PIR) again to enhance the venue experience. This time DD&F brought a new concession concept to life, with the branded environment– SPEED Cantina. The concept, a one-of-a-kind sports bar and grill located just outside Turn 2, is the result of a partnership between PIR and the SPEED Channel.

The SPEED Cantina was completed just in time for the NASCAR Checker O’Reilly Auto Parts 500 that took place November 6 through 9. The all new indoor-outdoor venue offers 3,300 square feet of indoor space and a large patio at approximately 7,000 square feet. It will easily catch the attention of race fans with its custom double-sided, LED-illuminated sign standing 35 feet high and 22 feet wide and custom exterior fascia with illuminated accents.

Guests can park themselves at the custom bar featuring red LED light accents, or at one of the custom designed high top tables. State of the art epoxy metallic flooring adds to atmosphere, and no one will miss a minute of the action on the track as it is broadcast on 14 high definition, flat-panel television monitors positioned throughout.

“We were thrilled PIR choose to work with us again for this project,” says Shad Bruce, owner and creative director at DD&F. “This new themed environment adds even more character and appeal to the raceway atmosphere. This is a place where fans can hang out before, during, and after the race.”

With the help of DD&F, throughout the past three years PIR received fundamental graphic and signage updates to give the facility a more contemporary look. DD&F devised a comprehensive sign plan for PIR, taking into account venue layout, the position of entry ways, and even observed race day traffic so that they could best address past challenges.

The DD&F team also custom designed and produced a series of easy-to-find, free-standing entry gate monuments incorporating automotive flair to enhance the high-energy atmosphere at PIR. These kiosks play an important role in directing zealous race day foot traffic to a variety of destinations around the track.

About Detail Design and Fabrication, Inc. ( DD&F )
DD&F specialties include innovative signage, interactive exhibits, kiosks, trade show booths, and all aspects of 3D components for interior or exterior environments, such as retail centers, sales offices and sports facilities. Some of their clients include the Arizona Diamondbacks, Pulte Homes, Westcor, and Children’s Museum of Phoenix. For more information, please visit their newly renovated website at www.ddandf.com.

Link to article in The Big Picture magazine

Taking a Turn 2 Detour