PIR Experience Revs Up with the New Speed Cantina

Valley Design and Fabrication Studio Continues to Update PIR PHOENIX (November, 18, 2008) – Detail Design and Fabrication, Inc. ( DD&F ), a local creative fabrication studio, teamed up with Phoenix International Raceway (PIR) again to enhance the venue experience. This time DD&F brought a new concession concept to life, with the branded environment– SPEED [...]

Baxter in the Studio?

Its not everyday you come into the office to see this on your desk. Are we now grooming? Making stuffed animals? Mascots? Well, actually it appears that Baxter may need to be a little safer as he is flying around the warning track on his ATV. As the Official Sign and Graphic Partner for the [...]

Prototype for Childrens Museum of Phoenix–Video

Our Master of Disaster (Shad Bruce) in action, testing this hand crank xylophone designed and created by DD&F as the prototype for Children’s Museum of Phoenix. This was a beginning of an amazing project and led us to many more ideas for the “Pit Stop”.

PIR Bud Roll Bar Final Installation–Video

Video of DD&F’s 7th collaborative project with PIR, the Budweiser ROLL-BAR.  The all-new Budweiser ROLL-BAR is a themed sponsorship and entertainment environment, located on the site of the former “Raceway Club.”  The ROLL-BAR was installed the week before April’s race weekend PIR; April 16 through 18, 2009.

PIR Car Ramp and Flag-Pole Build–Video

New Space for Larger-Then-Life Designs

New Space Accommodates Larger-Then-Life Design  for South Mountain Company South Mountain District News by Christine Bailey Detail Design & Fabrication’s (DD&F) recent move from Tempe to the South Mountain District means more space to build their larger-than-life design concepts. The full-service design and fabrication firm specializes in the three-dimensional world of environmental graphic design, creating [...]

Crafting Efficient, Highly Visible Spaces

Westcor Benefits from DD&F’s Ability to Craft Efficient, Highly Visible Spaces With more than 18 million square feet of retail space and a reputation for forward-thinking development, Westcor is unquestionably a leader in its industry here in Arizona. When the company needed the customer service areas at some of its largest malls revamped, Detail Design [...]

Going the Extra Mile at PIR

Have you ever heard someone say that they didn’t know what they were looking for until they found it?  That was certainly the case for Phoenix International Raceway (PIR) when they intersected with Detail Design and Fabrication, Inc. (DD&F) in early 2006. At the time, the PIR executive team wanted to create a unique monument [...]

Fact Sheet, Detail Design and Fabrication, Inc (DD&F)

FACT SHEET OVERVIEW: Founded in 1998 by Shad Bruce, Detail Design and Fabrication, Inc. ( DD&F ) is a full-service design and fabrication studio specializing in innovative signage and environments. From its Phoenix, Arizona headquarters, DD&F serves a variety of clientele, from independently-owned businesses and franchises to fortune 500 corporations. DD&F is the official sign [...]

About, Detail Design and Fabrication, Inc. (DD&F)

Company Background Founded in 1998 by Shad Bruce, Detail Design and Fabrication (DD&F) is a full-service design and fabrication studio specializing in innovative signage and environments and a wide variety of three-dimensional branded solutions. Unlike most print, fabrication or graphic design studios, DD&F possesses the industrial design and engineering expertise, equipment, and manpower required to [...]