SPEED Cantina at PIR receives an image overhaul before race weekend!

Back in 2008, DD&F teamed up with Phoenix International Raceway (PIR) to create a new concession concept located just outside Turn 2 titled, “SPEED Cantina.” The concept of the one-of-a-kind sports bar & grill is based off a innovative collaboration with SPEED™ at Phoenix International Raceway that provides the latest at-track entertainment for NASCAR fans.   Race-goers are drawn in [...]

DD&F Installs Third Custom Environment at PIR-Richard Petty Raceway

DD&F’s Creativity Continues to Spark Fan Interest at the Track PHOENIX (November 21, 2009) – Local creative fabrication studio, Detail Design and Fabrication (DD&F), continues to impress Arizona sports facilities with their creative and unique venue updates and project renderings. November is race time here in the Valley, and DD&F has just finished installing their [...]

FOX 10 Arizona Morning Visits DD&F Studio

October 2009- Cory and Tom from Fox 10 Arizona Morning paid a visit to our design and fabrication studio. It was a nice break for the staff whom have been working hard on a few upcoming deadlines for Richard Petty Raceway at Phoenix International Raceway and Muhammad Ali Parkinson’s Center. Cory jumped right into our [...]

DD&F Pit Crew Challenge

DD&F was invited by our friends at Phoenix International Raceway to compete in the Pit Crew Challenge. This was held at F1 Race Factory and was quite the site to see. Our team had a good overall time, but had some penalties for loose lug nuts. Next time–look out! This was great fun outside of [...]

PIR Experience Revs Up with the New Speed Cantina

Valley Design and Fabrication Studio Continues to Update PIR PHOENIX (November, 18, 2008) – Detail Design and Fabrication, Inc. ( DD&F ), a local creative fabrication studio, teamed up with Phoenix International Raceway (PIR) again to enhance the venue experience. This time DD&F brought a new concession concept to life, with the branded environment– SPEED [...]

PIR Bud Roll Bar Final Installation–Video

Video of DD&F’s 7th collaborative project with PIR, the Budweiser ROLL-BAR.  The all-new Budweiser ROLL-BAR is a themed sponsorship and entertainment environment, located on the site of the former “Raceway Club.”  The ROLL-BAR was installed the week before April’s race weekend PIR; April 16 through 18, 2009.

PIR Car Ramp and Flag-Pole Build–Video

PIR Bud Roll Bar Initial Build-up–Video

This is how it all began….

Local Studio Busting at the Seams with Projects from PIR and D-Backs

DD&F Makes Space to Accommodate Growth and Scope of Projects for Valley Landmarks PHOENIX (July 21, 2008) – Detail, Design and Fabrication ( DD&F ), a local creative studio, announced today that they are now moved into their new workshop and office space located at 4635 South 33rd Street in Phoenix. The space is three [...]

Going the Extra Mile at PIR

Have you ever heard someone say that they didn’t know what they were looking for until they found it?  That was certainly the case for Phoenix International Raceway (PIR) when they intersected with Detail Design and Fabrication, Inc. (DD&F) in early 2006. At the time, the PIR executive team wanted to create a unique monument [...]