Back in 2008, DD&F teamed up with Phoenix International Raceway (PIR) to create a new concession concept located just outside Turn 2 titled, “SPEED Cantina.”

The concept of the one-of-a-kind sports bar & grill is based off a innovative collaboration with SPEED™ at Phoenix International Raceway that provides the latest at-track entertainment for NASCAR fans.   Race-goers are drawn in by the double sided illuminated sign, and park themselves at the custom bar and tables to listen to the drivers trade paint.  They don’t miss a minute of the race with flat-panel television monitors filling the venue.

DD&F just revisted the project for some image enhancements to the side walls with a brand new mural, just time time for the Kobalt Tools 500 race this weekend!

The SPEED Cantina, a one-of-a-kind entertainment venue is open for every NASCAR event in Arizona!  Opening in 2008, the venue features live music, racing-themed food and drink specials nearly every night throughout each NASCAR weekend at the track, SPEED Cantina is a hot spot for NASCAR nightlife.

Don’t worry, it is hard to miss the highly-creative bar environment – designed exclusively with NASCAR fans at PIR in mind!  SPEED Cantina welcomes patrons with 32-foot illuminated signage and features custom furnishings, a specialty bar, and a number of flat-panel television monitors highlighting live SPEED Channel broadcasts and thrilling on-track racing action at PIR. NASCAR fans attending events at PIR are able to visit SPEED Cantina at no additional cost.

For more information on the SPEED Cantina, you can find the venue just outside of Turn 2 behind the Bobby Allison Grandstands or visit PIR’s website at http://www.phoenixraceway.com/Raceday/SPEED-Cantina.aspx.

To find out more about this weekend’s schedule of events, click the link below!

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DD&F’s Creativity Continues to Spark Fan Interest at the Track

DD&F began the sponsorship environment installation at the beginning of November, and after two weeks, it is now complete in time for fans to enjoy during the Checker O’Reilly Auto Parts 500 race weekend at PIR November 13-15.

From concept to creation, DD&F has handled all elements of this project; including some initial value engineering to stay within the client’s budget. DD&F began with design renderings, and from there produced CAD drawings for production, delivery and installation. Mild steel, aluminum and 3M digital graphics (printed in house) were just a few of the materials used for the project.

The track itself measures in at 1/16 of a mile, and is located on PIR’s Midway, just inside Gate 4. At 20 feet wide, the structure features a 10 foot flagman tower which is able to support two people. The design will include a 24 foot wide overhead entry, and the starter stand with catch fence and sponsorship signage. The layout includes a pit and garage area, as well as grandstand seating where each driver’s “fans” can gather and show support.

“We are so excited to be part of these unique fan experiences time after time out at PIR, and making environments come to life.” said Shad Bruce, owner of DD&F. “Our team really focused on making the mini replica track similar to PIR, while tying in colors and design elements to complement the look and feel of Richard Petty’s Driving Experience. The track just adds to the awesome atmosphere out at PIR, combining racing and fun for fans.”

The venue will allow first-hand entertainment for fans 16 and older at just $20 a session. The racing experience will provide fans with a unique opportunity to test their racing skills against five other competitors in 9hp high-performance karts, which have been provided by the Richard Petty Driving Experience. Drivers will receive detailed instructions prior to racing, and are required to put on fire suits, and helmets.

A grand opening for Richard Petty Raceway is scheduled for 2 p.m. on Friday, November 13. Petty – NASCAR’s all-time wins leader and Raceway namesake – is scheduled to appear, along with Reed Sorenson, the current driver of the No. 43 Richard Petty Motorsports Dodge.

DD&F has collaborated with PIR throughout the past five years to update fundamental graphics, signage, and created other unique environments around the track. This April, DD&F designed the Budweiser ROLL-BAR a themed sponsorship and entertainment environment located on the site of the former “Raceway Club.” DD&F has also designed the SPEED Cantina, a one-of-a-kind sports bar and grill located just outside Turn 2. About DD&F DD&F specialties include innovative signage, interactive exhibits, kiosks, trade show booths, and all aspects of 3D components for interior or exterior environments, such as retail centers, sales offices and sports facilities. Some of their clients include the Arizona Diamondbacks, Phoenix International Raceway, Arizona Cardinals, Pulte Homes, Westcor, and Children’s Museum of Phoenix. For more information, please visit their website at www.ddandf.com.

Media Contact:

Morgan Vanderwall

KWPR Group

(574)370-8163

morgan@kwprgroup.com

October 2009- Cory and Tom from Fox 10 Arizona Morning paid a visit to our design and fabrication studio. It was a nice break for the staff whom have been working hard on a few upcoming deadlines for Richard Petty Raceway at Phoenix International Raceway and Muhammad Ali Parkinson’s Center.

Cory jumped right into our production in full uniform with hood, eye protection and welding jacket to try some welding and grinding. He did pretty good for his first time. Cory, you can borrow the Valero anytime you need. We never realized it was such a fashion statement. Thanks FOX 10!!  Video clips and photos below:

DD&F Pit Crew

DD&F was invited by our friends at Phoenix International Raceway to compete in the Pit Crew Challenge. This was held at F1 Race Factory and was quite the site to see. Our team had a good overall time, but had some penalties for loose lug nuts. Next time–look out! This was great fun outside of the office. Thanks PIR!  Great job team!  Check out our action video below…

DD&F Pit Crew:
Shad and Tom–tire changers
Mike–jack duties
Jeremiah and Justine–tire support, lug nut placement

Speed Cantina just before the grand opening

Valley Design and Fabrication Studio Continues to Update PIR

PHOENIX (November, 18, 2008) – Detail Design and Fabrication, Inc. ( DD&F ), a local creative fabrication studio, teamed up with Phoenix International Raceway (PIR) again to enhance the venue experience. This time DD&F brought a new concession concept to life, with the branded environment– SPEED Cantina. The concept, a one-of-a-kind sports bar and grill located just outside Turn 2, is the result of a partnership between PIR and the SPEED Channel.

The SPEED Cantina was completed just in time for the NASCAR Checker O’Reilly Auto Parts 500 that took place November 6 through 9. The all new indoor-outdoor venue offers 3,300 square feet of indoor space and a large patio at approximately 7,000 square feet. It will easily catch the attention of race fans with its custom double-sided, LED-illuminated sign standing 35 feet high and 22 feet wide and custom exterior fascia with illuminated accents.

Guests can park themselves at the custom bar featuring red LED light accents, or at one of the custom designed high top tables. State of the art epoxy metallic flooring adds to atmosphere, and no one will miss a minute of the action on the track as it is broadcast on 14 high definition, flat-panel television monitors positioned throughout.

“We were thrilled PIR choose to work with us again for this project,” says Shad Bruce, owner and creative director at DD&F. “This new themed environment adds even more character and appeal to the raceway atmosphere. This is a place where fans can hang out before, during, and after the race.”

With the help of DD&F, throughout the past three years PIR received fundamental graphic and signage updates to give the facility a more contemporary look. DD&F devised a comprehensive sign plan for PIR, taking into account venue layout, the position of entry ways, and even observed race day traffic so that they could best address past challenges.

The DD&F team also custom designed and produced a series of easy-to-find, free-standing entry gate monuments incorporating automotive flair to enhance the high-energy atmosphere at PIR. These kiosks play an important role in directing zealous race day foot traffic to a variety of destinations around the track.

About Detail Design and Fabrication, Inc. ( DD&F )
DD&F specialties include innovative signage, interactive exhibits, kiosks, trade show booths, and all aspects of 3D components for interior or exterior environments, such as retail centers, sales offices and sports facilities. Some of their clients include the Arizona Diamondbacks, Pulte Homes, Westcor, and Children’s Museum of Phoenix. For more information, please visit their newly renovated website at www.ddandf.com.

Link to article in The Big Picture magazine

Taking a Turn 2 Detour