Detail Design and Fabrication (DD&F) has been busy designing and fabricating exhibit and trade show booths all summer. The favorite one so far among the designers was the booth created for Barrett Jackson, the Scottsdale-based collector car auction company, for their new line of signature car care products. For this project the design team decided to go big, creating a booth that displayed the new product line in a fun and exciting way.

The project began with brainstorming sessions with our client and designers to review their current packaging and decide what elements needed to be in the final design. Renderings were created of a cash register desk, product display kiosk, and a jumbo product display in the form of larger than life bottles. Once the designs were approved, DD&F began the fabrication process, first with the creation of the molded plastic jumbo product bottles. Each bottle was created to look identical to the product bottles themselves, complete with printed labels. In addition to the bottles, DD&F fabricated a cash register desk and a product display kiosk that incorporated car-themed graphics and the Barrett Jackson logo. Walls for the booth were also constructed and showcased the product with text and images. A variety of materials were used to build the booth and bright colors inspired by the product packaging were applied to the make the booth stand-out. The booth made its debut on in June at Barrett Jackson’s Orange County Auto Auction, and it will also be traveling to Las Vegas this fall for the next auto auction.

Check out the video to see the project go from concept to creation.

DD&F recently designed and fabricated aspects of a retail-branded environment for DEFY™ Performance Apparel.

DEFY™ Performance Apparel is the first technical athletic gear line designed specifically with the physiology of the human body in mind; embodying  structure, comfort, superior design, movement, moisture management, and thermal dynamics.

DD&F custom-designed the entry signage, forming an aluminum panel with dimensional letters.

Inside the retail-environment are interior branded elements that are approximately 3 foot by 8 foot, showing beaded lifestyle images.   DD&F also custom-branded the feet details, and all of the interior imaging was created with variable function to allow movement around the retail space.