If you are thinking to yourself, why I haven’t I heard of this spot yet…the hip, new restuarant just offically opened it’s doors on Monday, May 9th.

First of all, let us tell you, Betty’s Nosh is like no other!  Check out the inside of this place!

When you arrive to grub on the “nosh”, you can take your seat one of the Zen or Parson’s tables. The tables are square or round, and were created in various sizes, with distressed alder tops, deep expresso stains and alder legs and steel bases.

You won’t have any trouble finding the restrooms with these fun and funky signage plates for the “burts” and ”betty’s”. The plates are brushed aluminum with painted acrylic, incorporated with fabric from the restaurant”s interior, with customized symbols for each.  The restroom signs were a lot of fun to create and play with the incorporating fabric.

A few othere notables around the restaurant include the Betty’s Nosh blackboard, which DD&F framed with a distressed frame, in a deep espresso stain and clear epoxy finish to match the tables.

We also designed kitchen screens that gives the kitchen a little privacy from the restaurant which are made out of aluminum construction.

Last but not least, we can’t forget all of the signage inside and outside the restaurant. For the mushroom bar signage we designed 3D white and red letters.  The double-sided sign hung above the entrace of Betty’s Nosh, is a painted panel with dimensional letters, with metal patina. On the glass windows surrounding the private dining room, we enhanced the space with decorative, translucent imaging with the Betty’s Nosh logo.

For the exterior sign, we used illuminated pan channel letters with neon illumination.

For more information on Betty’s Nosh, you can visit http://www.bettysnosh.com/ or join them on facebook.

Can you have any more fun than skulking around junkyards for salvageable stuff,and making money doing it? Enter a local fabrication company who specializes in the three R’s – reuse, repurpose and recycle.

They are refreshingly eco-centric across virtually every aspect of their business. So who is it? Down in the industrial district of Phoenix lies a fascinating workshop that transforms seemingly useless plastic, steel and aluminum discards into beautiful, dimensional signage, exhibits, kiosks and displays. For a perfect example, check out this utterly fabulous custom table made from recycled automotive parts for a PIR charity event. What guy wouldn’t want this treasure?

Detail Design & Fabrication (DD&F) works with architects, developers, retailers and others like Chase Field, the Arizona Diamondbacks, the Arizona Cardinals, Pulte Homes, Phoenix International Raceway, Westcor, The Children’s Museum of Phoenix and many others to create custom display or signage needs of any type. Read the whole article here.

Upon completeing the initial assignment, we were thrilled to hear that they were interested in expanding the project by having us provide complete, turnkey services at the new sales centers located in Chandler, Good Year and Marana.

We utilized our turnkey services in fabrication, millwork, signage and value engineering to bring this concept to life. Project details included fabricating and installing a complete interior for the sales center and signage for both the salescenter and the model. The interior contained custom wall build-outs, which contained dynamic lifestyle images and phrases. The custom millwork was a combination of specialty wood veneer, and a custom lacquer, high gloss finish. The bright, bold colors mixed with crisp whites will provide an energetic atmosphere for prospective buyers. Some stand-out features inside include a translucent, double-sided aerial photo of the community, window imaging, and various decorative and text imaging on the walls.

A few multimedia features include an interactive touch-screen topographic map, allowing agents a better opportunity to give prospective buyers a more in-depth look at the community and surrounding areas and a custom welcome kiosk featuring a sign-in station. We also created a marketing trailer which the builder will use for freeway recognition. For more information about Maracay Homes please visit their website at www.maracayhomes.com.

Back in 2008, DD&F teamed up with Phoenix International Raceway (PIR) to create a new concession concept located just outside Turn 2 titled, “SPEED Cantina.”

The concept of the one-of-a-kind sports bar & grill is based off a innovative collaboration with SPEED™ at Phoenix International Raceway that provides the latest at-track entertainment for NASCAR fans.   Race-goers are drawn in by the double sided illuminated sign, and park themselves at the custom bar and tables to listen to the drivers trade paint.  They don’t miss a minute of the race with flat-panel television monitors filling the venue.

DD&F just revisted the project for some image enhancements to the side walls with a brand new mural, just time time for the Kobalt Tools 500 race this weekend!

The SPEED Cantina, a one-of-a-kind entertainment venue is open for every NASCAR event in Arizona!  Opening in 2008, the venue features live music, racing-themed food and drink specials nearly every night throughout each NASCAR weekend at the track, SPEED Cantina is a hot spot for NASCAR nightlife.

Don’t worry, it is hard to miss the highly-creative bar environment – designed exclusively with NASCAR fans at PIR in mind!  SPEED Cantina welcomes patrons with 32-foot illuminated signage and features custom furnishings, a specialty bar, and a number of flat-panel television monitors highlighting live SPEED Channel broadcasts and thrilling on-track racing action at PIR. NASCAR fans attending events at PIR are able to visit SPEED Cantina at no additional cost.

For more information on the SPEED Cantina, you can find the venue just outside of Turn 2 behind the Bobby Allison Grandstands or visit PIR’s website at http://www.phoenixraceway.com/Raceday/SPEED-Cantina.aspx.

To find out more about this weekend’s schedule of events, click the link below!

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PHOENIX (May 21, 2010) – Children and adults alike will soon have the opportunity to experience the brand-new, interactive learning environment, Solarville in the APS Solar Gallery, which will debut at the Arizona Science Center on Sunday, May 23. Solarville is an interactive learning environment demonstrating sun, wind, and algae as alternative energy sources. Sponsored by APS, the original concepts for Solarville were designed by local creative firm, Campbell Fisher Design (CFD) and the project was fabricated by Detail Design and Fabrication (DD&F.)

CFD’s creative direction was centered on taking a trip through a town called Solarville, an eco-friendly environment located in the APS Solar Gallery on Level 4. Guests stroll down Main Street, pass a transit station, industrial park, retail store, school, recreational area and a home while learning how solar and other renewable energy sources can be utilized in their daily lives.

“We were awarded the opportunity to transform a dark and non-traditional educational space into a bright and energetic learning experience that is not only fun and engaging, but teaches kids and adults about renewable energy and conservation,” said Greg Fisher, owner of Campbell Fisher Design.

DD&F worked closely with CFD, further enhancing the creativity of the project and bringing the exhibit to life. The colorful hallway is approximately 1800 square foot, 10 feet wide x 180 feet long and consists of 22 interactive kiosks and exhibits. Although DD&F remodeled or updated some of the exhibits, others were completely brand new concepts.

The exhibits and interactive elements that DD&F fabricated range from scientific labs that study the sun, interactive learning kiosks, as well as ways to show how we can harness and distribute sustainable green energy – from algae, to alternative fuels, to poop! Other exhibits allow participants to create power, such as the “Pedal Power” exhibit where bikes were designed to show human power and the efficiency difference of LED vs. CFL vs. incandescent lighting.

In addition to the interactive elements, DD&F also fabricated and installed the gallery signage, imaging and ceiling treatments in-house. Vertical wall extensions were accomplished by using full-color digitally printed banners. The additional 10 feet of printed graphic extended the overall height to 20 feet. Design elements such as stretch canvas triangles were used as a ceiling treatment to bring the space together.

“We were honored to team up with CFD to fabricate this exhibit for APS and Arizona Science Center,” said Shad Bruce, owner of DD&F. “We have enjoyed working with the Arizona Science Center on a variety of different exhibits and projects the past few years and Solarville was a very stimulating and challenging adventure. DD&F was able to take part in a very large science project, and we are all very pleased with the outcome of Solarville.”

ABOUT DD&F
DD&F specialties include innovative signage, interactive exhibits, kiosks, trade show booths, and all aspects of 3D components for interior or exterior environments, such as retail centers, sales offices and sports facilities. Some of their clients include the Arizona Diamondbacks, Phoenix International Raceway, Arizona Cardinals, Pulte Homes, Westcor, and Children’s Museum of Phoenix. For more information, please visit their website at www.ddandf.com.

ABOUT CFD
Since 1982 Campbell Fisher Design has been a nationally-recognized graphic design firm that provides superior vision, exceptional creativity and award-winning design to clients ranging from Fortune 500 companies to major sports franchises to trend-setting e-commerce firms.

CFD’s outstanding reputation in local and national brand development, brand launching and new media is the result of a conscious decision to produce the best—rather than the most—work in their field. This unwavering commitment to exceed client expectations through strategic planning has earned CFD the distinction of having developed, launched and promoted some of the country’s most recognized brands.

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Media Contact:
Morgan Vanderwall
KWPR Group
574-370-8163
morgan@kwprgroup.com

Back in December, Barrow’s Neurological Institute celebrated the grand opening of The Muhammad Ali Parkinson Center (MAPC). Detail Design and Fabrication (DD&F) was responsible for the interior imaging and donor signage for the 9,100 square foot project at Barrow’s. The new space will allow MAPC to expand their services to patients providing them with the quality care they need. DD&F’s work was featured in the spring issue of Process Magazine. Page 39

The “Lennar mini house” will be used for their sponsorship with the Arizona Cardinals.  This mini, mobile marketing tool has windows that open, providing an interactive football toss for fans and promotions.

The mini house was constructed from wood and metal.   Once the structure was complete, it was painted and vinyl graphics were applied.  It is 7-foot wide by 10-foot long by 8-foot tall and is mounted to a custom trailer.  The mobility of the house enables Lennar to move back and forth to various events throughout Arizona.  The fold-down side panels allow Lennar to display their marketing information.  A trailer was custom modified to accommodate easy transportation for various promotional events.

DD&F also designed the Lennar mini house to resemble a real house, complete with a white picket fence and a front door.  There are also four removable flag poles that are customized with both Lennar and Cardinals logos.

Go Lennar and the Arizona Cardinals!

TAKE IT TO THE HOUSE.

DD&F recently designed and fabricated aspects of a retail-branded environment for DEFY™ Performance Apparel.

DEFY™ Performance Apparel is the first technical athletic gear line designed specifically with the physiology of the human body in mind; embodying  structure, comfort, superior design, movement, moisture management, and thermal dynamics.

DD&F custom-designed the entry signage, forming an aluminum panel with dimensional letters.

Inside the retail-environment are interior branded elements that are approximately 3 foot by 8 foot, showing beaded lifestyle images.   DD&F also custom-branded the feet details, and all of the interior imaging was created with variable function to allow movement around the retail space.

UPTOWN is a new branded environment that was created to further enhance the D-Backs fan experience. The Diamondbacks named UPTOWN as the new fan zone, located behind the All-Star in right field where fans can cheer for Justin Upton and the D-backs.

The project started as a logo idea and evolved through brainstorming sessions. Renderings were produced by DD&F and upon design approval the project was submitted for engineering. Once approval was complete, the in-house fabrication and production began and the branded environment was built in one and a half weeks and installed by the DD&F team just days before opening day.

UPTOWN consists of two large overhead signs; one on the concourse, and one over the right field seats. Each sign measures at approximately six feet high and 35 feet wide, and weighs almost 860 lbs.

DD&F also designed the D-Backs 10-foot custom column surrounds to cover the existing square and rectangular concrete support columns. DD&F used steel to fabricate the external framework and then used a full color digital print with a protective laminate mounted to a lexan panel to create the graphics. These were mounted to the inside of the painted steel frame. DD&F also added branded imaging on railing, steps and throughout this concourse area, making this area really pop with color.

Other projects that DD&F have designed and fabricated at Chase Field include The Sandlot, the 35-foot high Miller beer bottle, the Diamond Club, full wall murals throughout each concourse and the huge 2007 Diamondback image transformation.

Spend your Friday and Saturday nights in UPTOWN! Visit here for tickets!

October 2009- Cory and Tom from Fox 10 Arizona Morning paid a visit to our design and fabrication studio. It was a nice break for the staff whom have been working hard on a few upcoming deadlines for Richard Petty Raceway at Phoenix International Raceway and Muhammad Ali Parkinson’s Center.

Cory jumped right into our production in full uniform with hood, eye protection and welding jacket to try some welding and grinding. He did pretty good for his first time. Cory, you can borrow the Valero anytime you need. We never realized it was such a fashion statement. Thanks FOX 10!!  Video clips and photos below: