October 2009- Cory and Tom from Fox 10 Arizona Morning paid a visit to our design and fabrication studio. It was a nice break for the staff whom have been working hard on a few upcoming deadlines for Richard Petty Raceway at Phoenix International Raceway and Muhammad Ali Parkinson’s Center.

Cory jumped right into our production in full uniform with hood, eye protection and welding jacket to try some welding and grinding. He did pretty good for his first time. Cory, you can borrow the Valero anytime you need. We never realized it was such a fashion statement. Thanks FOX 10!!  Video clips and photos below:

Its officially been one year since our studio moved from Tempe to our new crib in Phoenix. Wow, how things have evolved this past year. First of all, moving a design and fabrication shop during a brutally hot Arizona August, was not a task to look forward to. However, once the excitement of our new place took over the move went really easy.

We have settled in over the past 12 months. Of course, the collection of project boards and older office imaging still remain in various areas throughout the office. Its hard to prioritize our own imaging needs when we are busy with client projects and keeping things running smoothly during a down economy. I suppose that’s a project we will get to at some point.

The much needed office space and fabrication area has been a tremendous asset to us this past year. There has been a lot of signage, graphics printed, custom fabrication, POP prototypes produced and some really cool projects over the past 12 month. Some of our completed projects would have been virtually impossible in the old place. We have been able to add to our fabrication equipment as production needs allowed. This next year we will be looking to the future and hoping the worse of the bad economy days are behind us all.

We have a great team, wonderful clients and thankful everyday for the opportunity to do what we love!

Cheers!

Shad and Sandy Bruce

Beware: Cool things being created (outside door of paint booth)

DD&F Team Excited About New Paint Booth!

Its done!  We have officially been in our new crib for one year.  To celebrate, our talented team found this awesome deal on a paint booth.  Its been much needed in our studio for some time now.  It just needed some clean up, fancy paint and graphics.  Now it fits right in and is as good as new.  This further helps our team control turnaround and quality of our custom fabrication.

Now, if we can only get Big Kahuna in there.  Ahh, maybe someday!  Come by and check out.  No cars painted yet,  I’m sure that’s coming!  Check out our installation video….

So, put your feet up and take a tour…and don’t forget to bookmark the blog, subscribe to our
RSS feed and visit regularly!

Enjoy the journey and see how DD&F “Creates cool stuff”.

DD&F Managers showing their creativity and humor

DD&F Crew

Our cracker jack management team has been working very hard these days.

To keep with their sense of humor, they found some spare time to show their true spirit and inspiration.  We will see how this evolves and who else gets added to this photo.  Stay tuned….

On 10th Anniversary Local Firm Celebrates Winning Relationship with D-backs

Tempe, Ariz. (April 7, 2008) – Shad Bruce launched Detail Design & Fabrication (DD&F) ten years ago to meet the specialty graphics and fabrication needs of architects, retailers and developers. Specializing in innovative signage and custom environments, the firm’s portfolio includes a wide variety of Valley organizations, such as Phoenix International Raceway, Westcor, Bondurant School of High Performance Driving, Pulte Homes, Baer Brakes, Tempe Autoplex, and the Arizona Diamondbacks.

One of the firm’s most exciting benchmarks came in 2007 when DD&F was named official sign and graphics partner for the Arizona Diamondbacks (also celebrating their 10th anniversary this spring). That same year, when the team switched their colors and logo, DD&F stepped up to the plate to makeover the massive Chase Field ballpark.

“We pride ourselves in really being a ‘soup to nuts’ creative partner and can therefore make the most out of any space we are assigned to enhance – indoor or outdoor, big or small,” said Bruce. With a staff of clever and capable designers, large format printing capabilities and state-of-the-art fabrication equipment all under one roof, the firm is capable of tackling all aspects of highly-customized projects, such as those demanded by a large-scale rebranding assignment at Chase Field.

Not only did the firm produce and install countless new sign and graphics components for the team and sponsors, but they also helped to mastermind and install an entirely new kid-friendly interactive play area to open this month on the third level concourse. Overlooking left field, The Sandlot, which is sponsored by St. Joseph’s Hospital and Medical Center, will include a play ground, toddler play area, and Future’s Field which is essentially a miniature version of Chase Field where kids can knock one out of the park.

“From the beginning DD&F has been comprised of passionate individuals doing what they love to do: innovate and create – fusing the newest technologies in computer-aided design and the oldest technology known to man, his own two hands,” said Bruce.

Other high profile projects include the design, fabrication and installation of a new sign program for Phoenix International Raceway, to enhance ease of traffic flow for the tens of thousands of fans that flock to the venue on race days. The project also succeeded in giving the 44-year-old venue a more current-day look and resulted in creative new sponsorship opportunities for corporations and local business desiring visibility in and around the venue.

While the firm can tackle these large-scale projects, their ingenuity has also made them Westcor’s “go to” resource for smaller, more strategic solutions at their local malls. When the company needed the customer service areas at their malls in Chandler and Paradise Valley revamped, DD&F devised a plan to help them optimize these spaces while adding visibility and increasing the presence of mall security.

About Detail Design and Fabrication, Inc. ( DD&F )
DD&F specialties include innovative signage, interactive exhibits, kiosks, trade show booths, and all aspects of 3D components for interior or exterior environments, such as retail centers, sales offices and sports facilities. Some of their clients include the Arizona Diamondbacks, Pulte Homes, Westcor, and Children’s Museum of Phoenix. For more information, please visit their newly renovated website at www.ddandf.com.

detail design and fabrication, inc. | ddandf | dd&f | creators of cool stuff

Media contact:
Kelly Wood
KWPR Group
480-239-0109
kelly@kwprgroup.com
# # #

DD&F created this Xylonphone out of recycled autoparts

Children’s Museum of Phoenix Unveils Interactive Transportation-Themed Exhibit

Local design and fabrication studio brings kid-friendly workshop to life with countless moving pieces.

Tempe, Ariz. (June 25, 2008) – Detail Design and Fabrication, Inc. ( DD&F ), a local creative fabrication studio teamed up with the Children’s Museum of Phoenix to mastermind and install a highly interactive transportation-themed exhibit to capture the imagination and provide a variety of hands-on activities for curious youngsters. Located in the historic Monroe schoolhouse in downtown Phoenix, the museum opened to the public this month and caters to children up to age 10. “After scoring great feedback on the children’s themed environment we designed and installed at Chase Field last month, we wanted to ‘one up’ ourselves,” said Shad Bruce, president of DD&F. “This project
has stretched the imagination of an already clever and creative team. It absolutely makes you want to be a kid again.”

Ideas began flowing 14 months ago when DD&F was challenged to design, fabricate and implement the transportation-themed workshop for young children. The workshop features a three-level mezzanine with race tracks stemming from each level, a sprint car with moving engine parts that kids can touch and adjust, a vintage motorcycle with a removable tire, as well as various musical instruments made from real reclaimed car and shop parts. Kids will also be able to ride through the trike wash, which emulates an actual car wash with rotating and moving parts that resemble water hoses, brushes and air-dryers. Parents can kick back and relax on a full-size Chevy truck bed cut down, re-framed and repainted. “I remember, as a kid hanging out with my dad, being absolutely mesmerized by everything from sprockets, gaskets to engines. I think it’s safe to say most kids love cars. This is more than 1,200 square feet of kid-friendly interactive bliss,” said Bruce.

About Detail Design and Fabrication, Inc. ( DD&F )
DD&F specialties include innovative signage, interactive exhibits, kiosks, trade show booths, and all
aspects of 3D components for interior or exterior environments, such as retail centers, sales offices and
sports facilities. For more information, please visit their newly renovated website at www.ddandf.com.

Media contact:
Kelly Wood
KWPR Group
480-239-0109
kelly@kwprgroup.com

Our Master of Disaster (Shad Bruce) in action, testing this hand crank xylophone designed and created by DD&F as the prototype for Children’s Museum of Phoenix. This was a beginning of an amazing project and led us to many more ideas for the “Pit Stop”.

Random project photos taken in our studio during production:

detail design and fabrication, inc | ddandf | dd&f

Its not everyday you come into the office to see this on your desk. Are we now grooming? Making stuffed animals? Mascots? Well, actually it appears that Baxter may need to be a little safer as he is flying around the warning track on his ATV. As the Official Sign and Graphic Partner for the Arizona D-backs, Detail Design and Fabrication, Inc. (DD&F) gets some pretty cool requests. Oh, and by the way… we are the only company with this claim to fame. Just in case you hear otherwise.

detail design and fabrication, inc | ddandf | dd&f | creators of cool stuff

Our Master of Disaster (Shad Bruce) in action, testing this hand crank xylophone designed and created by DD&F as the prototype for Children’s Museum of Phoenix. This was a beginning of an amazing project and led us to many more ideas for the “Pit Stop”.

DD&F Makes Space to Accommodate Growth and Scope of Projects for Valley Landmarks

PHOENIX (July 21, 2008) – Detail, Design and Fabrication ( DD&F ), a local creative studio, announced today that they are now moved into
their new workshop and office space located at 4635 South 33rd Street in Phoenix. The space is three times larger than the previous Tempe location and gives the team more space to handle big projects such as the on-going rebranding endeavors they’ve tackled at Phoenix International Raceway and Chase Field or the fully interactive, kid-friendly transportation themed exhibit they recently designed and installed at Children’s Museum of Phoenix.

The new design studio is more than 9,000 square feet total, with 3,000 square feet dedicated to design and office space. The remaining 6,000 square feet is “where the fun happens,” according to Shad Bruce, owner. Outfitted with an array of computer-aided design software, state-of-the-art wood, plastic and metal-working tools and large format printers, the studio is up to almost any fabrication task – large or small and highly-detailed. “I only wish we had been in this space when we were building the 36-foot steel Miller bottle we installed at Chase Field this spring,” laughs Bruce. “We’re thrilled to have a huge new space where we can let the creative juices flow without having to rent extra storage. Our team is excited and actively working on making our building a true showcase of our capabilities. We really pride ourselves on offering clients the best minds in the business. Now those minds can play to their hearts content.”

DD&F specializes in creating innovative signage, interactive exhibits, kiosks, trade show booths, and all aspects of 3D components for interior or exterior environments, such as retail centers, sales offices and sports facilities. The studio celebrates its tenth anniversary this year with the launch of its newly renovated website at www.ddandf.com.

detail design and fabrication, inc | ddandf | dd&f | creators of cool stuff

Link to article in South Mountain District News. New Space Accommdates Larger-Then-Life Designs for South Mountain Company